УКР ENG

Search:


Email:  
Password:  

 REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Thematic sections of the journal

Proceedings of scientific conferences



BUSINESS INFORM №6-2014

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

69

Section: Management and Marketing
UDC 338.24.01
Orlov P. A.
Some Aspects of Marketing Development and Problems of its Social Responsibility (p. 399 - 404)

The article describes the main directions of development of marketing through the use of information technology, the Internet, mobile telephony, as well as problems of its social responsibility. The concept of social responsibility of business entities with a focus on the inadmissibility of tax evasion, as well as the need to practice socially responsible marketing was introduced. The examples show the cases of marketing social irresponsibility in industrialized countries and in Ukraine, including via the Internet, mobile telephony and Internet shops. It is proved that the concept of socially responsible marketing on a large scale can be realized only whith the proper state regulation of the economy, and not only on the basis of the political consciousness of the owners of enterprises and social initiatives. The conclusion was made that in countries which economies are not able to provide the appropriate level of state regulation of the economy and its social orientation, the population is doomed to socially irresponsible business entities, moral and physical degradation and even extinction.
Keywords: mobile and internet marketing, government regulation, economic system, banks, pyramid schemes, manufacturers of medicines, food, alcohol, tobacco
Bibl.: 15.

Orlov Peter A. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics and Marketing, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Russian
Downloads/views: 214

Download article (pdf) -

Reference to this article:
Orlov, Peter A. (2014) “Some Aspects of Marketing Development and Problems of its Social Responsibility.” Business Inform 6:399–404.


1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 |

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences


 OUR PARTNERS


Journal «The Problems of Economy»

  © Business Inform, 1992 - 2024 The site and its metadata are licensed under CC BY-SA. Write to webmaster