BUSINESS INFORM №1-2015

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58

Section: Management and Marketing
UDC 339.137.22
Grosul V. A., Afanasyevа M. V.
Benchmarking as a Tool for Managing the Competitive Potential of Retail Trade Enterprises (p. 353 - 357)
The article is aimed at studying the benchmarking as a contemporary effective tool for management of competitive potential of retail trade enterprises. Analysis, systematization and generalization of scientific works from many foreign and domestic scholars were helpful in considering the essence and content of benchmarking, as well as grouping the views of researchers as to definition of «benchmarking». The objects and results of benchmarking in terms of the individual constituent elements of the competitive potential of retail trade enterprises with attention to industry specifics have been determined, thus reasonability of use of benchmarking as an effective tool has been proven. Also the value and importance of benchmarking of competitive potential have been proven, thus it can be used not only for careful consideration of achievements and mistakes of other retailers, but also to assist the economy entities in developing their own strategies of successful development.
Keywords: benchmarking, competitive potential, management tool, competitiveness of enterprise, retail trade enterprise
Tabl.: 1. Bibl.: 10.

Grosul Victoria A. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics and Management, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Afanasyevа Maria V. – Postgraduate Student, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Grosul, Victoria A., and Afanasyevа, Maria V. (2015) “Benchmarking as a Tool for Managing the Competitive Potential of Retail Trade Enterprises.” Business Inform 1:353–357.

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