УКР ENG

Search:


Email:  
Password:  

 REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Thematic sections of the journal

Proceedings of scientific conferences



BUSINESS INFORM №7-2015

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

39

Section: Finance, Money Circulation and Credit
UDC 332.132.12:336.71
Zavadska D. V., Pelivan D. A.
A Study on Features of Competitive Conditions of Regional Bank (p. 247 - 253)

The article is aimed to study the conditions of competitive environment of the regional market of the banking services, whose status affects the possibilities for determining strategic alternatives as to coverage of the market share by the niche banks. As result of the study, the competitive positions of banks by the sectors of market of the banking services in Odessa region has been determined. The choice of strategy while entering new markets, making use of the analysis according to the integrated approach to positioning, has been substantiated. The method of SWOT-analysis was used, and, as result, four alternatives for the development of Mykolaiv region have been formulated, taking into account the inherent strengths and weaknesses, prospects and threats. It has been proved that when entering a new regional market, priority areas of the product range of bank should be formed, thus the information obtained by conducting a SWOT-analysis provides an important analytical tool for choosing the optimal strategy and making effective managerial decisions regarding the successful development of bank. Prospect of further research on the chosen topic is to deepen the study of the theoretical-methodological provisions regarding the implementation of practical aspects of operation and development of bank in the context of regional economic disparities.
Keywords: bank, region, development strategy, competitive environment, positioning, integrated approach
Tabl.: 6. Bibl.: 15.

Zavadska Diana V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Banking, Odesa National Economic University (8 Preobrazhenska Str., Odesa, 65082, Ukraine)
Email: [email protected]
Pelivan Darya A. – Masters Student, Department of Banking, Odesa National Economic University (8 Preobrazhenska Str., Odesa, 65082, Ukraine)
Email: [email protected]

Article is written in English
Downloads/views: 71

Download article (pdf) -

Reference to this article:
Zavadska, Diana V., and Pelivan, Darya A. (2015) “A Study on Features of Competitive Conditions of Regional Bank.” Business Inform 7:247–253.


1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 |

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences


 OUR PARTNERS


Journal «The Problems of Economy»

  © Business Inform, 1992 - 2024 The site and its metadata are licensed under CC BY-SA. Write to webmaster