BUSINESS INFORM №8-2015

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Section: Management and Marketing
UDC 658.155:005.915
Babiak N. D., Ivaniuk K. B.
CVP Analysis: Traditional and Managerial Approaches (p. 272 - 276)
The article researches one of the methods for profit management – «CVP analysis». The article mainly focuses on the development of theoretical and practical recommendations that provide lightening to the practical use of the CVP analysis tools by domestic enterprises. With this aim features of the indicated tool for costs controlling have been disclosed, issues for its use in practical activities of enterprises have been identified. In order to overcome certain limitations in using CVP analysis, as well as to improve its efficiency, has been proposed to apply the managerial approach to this tool, which differs from the traditional approach by the process of fixed costs allocation as for product kinds. Also, as an alternative to the traditional approach to CVP analysis, the article proposes the use of process-oriented method, which is based on using different cost drivers for the allocation of fixed costs. In connection with this a modified formula for determining the break-even point according to process-oriented approach to CVP analysis has been proposed. Use of this tool should be a challenge for the contemporary scholars and practitioners as well as an impetus for its further modifications to increase the adaptability of the method and its adaptivity to economic realities.
Keywords: CVP analysis, break-even point, managerial accounting, costs controlling, profit, fixed costs, traditional approach, managerial approach, process-oriented approach
Tabl.: 4. Bibl.: 9.

Babiak Nataliia D. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Corporate Finance and Controlling, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Ivaniuk Kateryna B. – Manager, PE «Dusk» (14 Solomianska Str., Kyiv, 03110, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Babiak, Nataliia D., and Ivaniuk, Kateryna B. (2015) “CVP Analysis: Traditional and Managerial Approaches.” Business Inform 8:272–276.

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