BUSINESS INFORM №8-2016

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Section: Economics of Trade and Services
UDC 332.122:379.84
Tomashevska A. V.
Development of the Tourism Market of the Carpathian Region and Evaluation of Possibilities for Cooperation of its Actors (p. 94 - 97)
The article is concerned with analyzing development of the tourism market of the Carpathian region and the possibilities for cooperation of its actors. The dynamics of the number of actors of the tourism activity of the region, the revenues from provision of tourist services, and the number of the tourists, which were receiving services within the Carpathian region, have been analyzed. Results of the carried out expert analysis on the development of cooperation by actors of the tourism market in the region have been provided. The study results have confirmed the need for measures that determine the further development of tourism in the form of cooperation. It has been determined that this indicator is second only to measures to increase the number of sports facilities, primarily associated with winter sports, as well as attracting foreign investment. It is displayed that the uncertain directions are connected with the practical implementation of such cooperation and it is proved that obstacles to it are predominantly the barriers of psychological nature, as well as gaps in the knowledge about benefits, opportunities and forms of such cooperation.
Keywords: tourism market, Carpathian region, tourist services, actors of tourism market, travel agents, tour operators
Fig.: 2. Tabl.: 3. Bibl.: 6.

Tomashevska Antonina V. – Applicant, Department of Management and Marketing, Vasyl Stefanyk Precarpathian National University (57 Shevchenka Str., Ivano-Frankіvsk, 76018, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Tomashevska, Antonina V. (2016) “Development of the Tourism Market of the Carpathian Region and Evaluation of Possibilities for Cooperation of its Actors.” Business Inform 8:94–97.

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