BUSINESS INFORM №8-2016

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Section: Management and Marketing
UDC 005.21
Mochona L. G.
Defining the Desired Values in the Formation of Strategies at Enterprise (p. 160 - 167)
The article is aimed at defining the desired values of controlled indicators of productive-economic activity, on the basis of which enterprise strategies should be developed. A hierarchy of strategies together with their functional purpose has been presented. It is found that functional strategies impact the formation of corporate and business strategy of enterprise. Functional strategies and their features as to the studied machine-building enterprises have been defined. The author has found the optimal values of indicators on the basis of solving the optimization task, which involves the use of indicators that have the greatest impact on the overall level of the productive-economic activity of enterprises. Also the desired values of indicators of the productive-economic activities in the formation of strategies of enterprises based on the value of the correlation ratios have been determined. Achieving of the relevant values of indicators is recommended to implement through the specific management measures, which are presented in form of diagram. Prospect for further scientific developments will be adjusting the existing strategies of the studied enterprises with a view to achieve the desired values of indicators of their productive-economic activity.
Keywords: strategic controlling, corporate strategy, business strategy, functional strategy, optimization task, optimal value
Fig.: 2. Formulae: 2. Bibl.: 13.

Mochona Liudmyla G. – Postgraduate Student, Department of Economics and the Valuation of Property Companies, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Mochona, Liudmyla G. (2016) “Defining the Desired Values in the Formation of Strategies at Enterprise.” Business Inform 8:160–167.

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