BUSINESS INFORM №9-2016

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Section: Economic and Mathematical Modeling
UDC 656.2
Mnykh O. B.
The Marketing and Regression Analysis of Trends in the Sector Development and Performance of Railway Transport Enterprises in the Stage of Implementing the New Tariff Policy by the PJSC «Ukrzaliznytsya» (p. 119 - 125)
The article is concerned with building trend models that illustrate the intensity of changes in the field of railway transport and in the activities of PJSC «Ukrzaliznytsya», as well as studying interdependence of marketing and financial-economic activity of enterprises in conditions of reforming the system of government procurement and quality changes in the process of establishing tariffs for rail freight to achieve the planned growth synergies in the macro- and microeconomics of railway transport. Both quantitative and qualitative characteristics of the causes for changes in the intensity of traffic on various segments of the railway transport for 2001-2015 have been provided. Both financial and marketing performance evaluation of results of activity of the State territorial-industry association «Pivdenno-Zakhidna zaliznytsya» have been conducted. The need for introduction in the practice of PJSC «Ukrzaliznytsya» competitive approach when implementing tariffs for rail freight has been proved. It has been substantiated that development of the industry sector together with the enterprises of railway transport at the competitive local and international markets requires practical application of the new management philosophy.
Keywords: sector of railway transport, freight transport, passenger transport, marketing costs, public procurement, tariff policy
Fig.: 8. Bibl.: 20.

Mnykh Olga B. – Doctor of Sciences (Economics), Professor, Professor, Department of Marketing and Logistics, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Mnykh, Olga B. (2016) “The Marketing and Regression Analysis of Trends in the Sector Development and Performance of Railway Transport Enterprises in the Stage of Implementing the New Tariff Policy by the PJSC «Ukrzaliznytsya».” Business Inform 9:119–125.

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