BUSINESS INFORM №1-2017

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36

Section: Finance, Money Circulation and Credit
UDC 336.71:65.012.32
Volokhata V. Y.
The Non-Price Methods in Managing the Attracted Resources of Bank (p. 229 - 234)
The article is aimed to deepen the theoretical and methodical provisions regarding use of the non-price methods of management of attracted resources of bank. Both advantages and disadvantages of the price and the non-price methods of managing the attracted resources have been determined. The feasibility and need for their broader use in the management of attracted resources in the context of globalization, crises, and the increased competition in the banking sector have been proved. A thorough analysis of the existing approaches to determine essence of methods of the categorical apparatus of the non-price management of attracted resources of bank was carried out, on results of which the author’s own definition of essence of the notion of the «non-price methods of management of the attracted resources of bank» was proposed. Prospects for future directions of research will be developments in the sphere of classification of the non-price methods of managing the attracted resources. A clarification will be required as to principles, tools, and peculiarities of their use, the process of managing the attracted resources based on the non-price methods, and the methodical approaches to formation of the bank’s strategy in the market of financial resources, etc.
Keywords: attracted resources, bank, non-price methods of management, advantages and disadvantages of the price and the non-price methods of management of attracted resources, essence, competition, efficiency, banking product, product quality, need, feasibility, process
Bibl.: 28.

Volokhata Viktoriia Ye. – Candidate of Sciences (Economics), Senior Lecturer, Department of Banking and Financial Technologies, Educational and Scientific Institute «Karazin Banking Institute» of V. N. Karazin Kharkiv National University (55 Peremohy Ave., Kharkiv, 61174, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Volokhata, Viktoriia Ye. (2017) “The Non-Price Methods in Managing the Attracted Resources of Bank.” Business Inform 1:229–234.

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