BUSINESS INFORM №1-2017

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53

Section: Management and Marketing
UDC 658.657
Tran Thi Thanh T.
Analyzing the Marketing Innovations (p. 332 - 336)
The article is aimed at studying the essence of the concept of «marketing innovation» and its use in the legislation of Ukraine. It has been concluded that the content of the concept of marketing innovation is causing much controversy among scholars, because its definition at the level of legislation is not fully disclosed and does not meet the needs of modern science and practice. The article analyzes the innovative costs of enterprises of Odesa region in the context of other innovative costs for the period of 2013-2015 according to the annual statistical observation form no.1-innovation «Examining the innovation activities of industrial enterprises», provided by the Head department for statistics in the Odesa region. The analysis gives an overall picture of the introduction of marketing innovations in all regions of Ukraine as a whole and in the Odesa region in particular.
Keywords: analysis, marketing innovations, marketing, innovation
Fig.: 1. Tabl.: 4. Bibl.: 8.

Tran Thi Thanh T. – Postgraduate Student, Department of Accounting, Auditing and Analysis, Odesa National Polytechnic University (1 Shevchenka Ave., Odesa, 65044, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Tran, Thi Thanh T. (2017) “Analyzing the Marketing Innovations.” Business Inform 1:332–336.

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