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BUSINESS INFORM №11-2018

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32

Section: Agricultural Economics and Agribusiness
UDC 368:338.43
Vilenchuk O. M.
Selecting the Pricing Strategies Based on the Results of a SWOT-Analysis of the Market of Agricultural Insurance (p. 220 - 228)

The article is aimed at displaying the options for using pricing strategies and implementing sales policy by insurance companies, based on the results of a SWOT-analysis of the market of agricultural insurance. The author’s vision of the necessity of formation and use of price strategies in the insurance market is substantiated. On the basis of the financial and economic interests of the actors of insurance process, three pricing strategies are formulated that can be applied by insurance companies, taking into consideration peculiarities of the tariff policy. It is determined that implementation of varying pricing strategies and use of innovative distribution channels of insurance services should facilitate maximum coverage of agricultural risks by means of insurance, as well as provide the financial reliability and solvency of insurers. Prospect for further research in this direction is substantiation of the possible options for the intensification of insurance relations in agrarian sphere.
Keywords: agricultural insurance of strategy; insurance rates; actors of insurance market, pricing.
Tabl.: 5. Formulae: 4. Bibl.: 10.

Vilenchuk Oleksandr M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Finance and Credit, Zhytomyr National Agroecological University (7 Staryi bulvar, Zhytomyr, 10008, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Vilenchuk, Oleksandr M. (2018) “Selecting the Pricing Strategies Based on the Results of a SWOT-Analysis of the Market of Agricultural Insurance.” Business Inform 11:220–228.


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