BUSINESS INFORM №11-2018

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

47

Section: Management and Marketing
UDC 005.591.6:338.488.2](447)
Garafonova O. I., Tokovenko A. M.
The Innovative Strategy of Enterprise: Special Approaches to Formation in the Current Conditions of Development of the Restaurant Sphere in Ukraine (p. 327 - 332)
The article is aimed at researching the innovative strategy of enterprise and special approaches to formation in the current conditions of development of restaurant sphere of activity in Ukraine. The innovative strategies that are used in different types of restaurant business are defined. The basic instrumentarium used for development of innovative strategy of establishments of restaurant business is analyzed. The authors suggest division of large restaurant enterprises and small firms (cafes) on the used strategic instruments (enterprises using the related diversification; enterprises using the emergent theory; enterprises, using the theory of supporting innovations). The groups of innovative strategies found at the Ukrainian restaurant market (diversification (related and non-relational), hybrid models, strategy of ousting the leader) are defined. The authors’ own definition of innovative strategy in restaurant business is proposed.
Keywords: innovative strategy, restaurant business, innovative strategy of restaurant industry, innovations in restaurant industry.
Tabl.: 2. Bibl.: 16.

Garafonova Olha I. – Doctor of Sciences (Economics), Professor, Professor, Department of Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Tokovenko Alina M. – Masters Student, Department of Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 5

Download article (pdf) -

Reference to this article:
Garafonova, Olha I., and Tokovenko, Alina M. (2018) “The Innovative Strategy of Enterprise: Special Approaches to Formation in the Current Conditions of Development of the Restaurant Sphere in Ukraine.” Business Inform 11:327–332.

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 |

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster