BUSINESS INFORM №11-2018

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Section: Information Technologies in the Economy
UDC 339.004.738.5
Poliakova Y. O., Solomina D. S.
The Modern Tendencies of Development of the E-Commerce Market in Ukraine (p. 449 - 455)
The market of e-commerce dynamically develops in the territory of Ukraine both in the sphere of consumption and in conditions of formation of commercial business relations. The analysis of the status, definition of the modern tendencies of development of the market of e-business, and also prospects of its development, allow to indicate significant rates of growth of the given sphere of activity in Ukraine in comparison with the global indicators. The structural component of the electronic commerce market of Ukraine also has approached the international standards. Particular attention has recently been paid to the harmonization of the category of mobile advertising. The article defines the forecast of development of the e-commerce market and presents the corresponding equation of trend. The influence of innovations on the development of internet advertising and consumer attraction has been identified; an improvement of the existing business models of e-commerce organization through introduction of bulletin board and electronic auction, together with the models of marketplace and e-shop, depending on the sphere of activity Enterprise, has been proposed.
Keywords: e-commerce, internet advertising, B2B advertising, marketplace, information technology.
Fig.: 3. Tabl.: 3. Bibl.: 13.

Poliakova Yana O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Economics and Management of Foreign Economic Activity, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Solomina Daryna S. – Masters Student, Faculty of International Economic Relations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Poliakova, Yana O., and Solomina, Daryna S. (2018) “The Modern Tendencies of Development of the E-Commerce Market in Ukraine.” Business Inform 11:449–455.

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