BUSINESS INFORM №11-2018

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Section: Foreign Experience
UDC 338.48-6:37(510+477)
Huang Yanrui, Zhang Lei
Using the Experience of China in Determining the Specialization of Ukraine in the International Market of Educational Services (p. 66 - 72)
The article provides an overview of the main tasks of vocational and higher education in the tourism sector, facing the educational institutions of the country; the priority areas requiring urgent regulation are determined; the problems, causing decrease of competitiveness of higher education of Ukraine in the international market. Based on the analysis of China’s experience in the developing of a system of continuing education in the field of tourism, three areas of management that require improvement are allocated; examples of ideas and activities that have been introduced into practical activities by the real sector and educational institutions are provided. The relevance of critical analysis of the proposed measures is substantiated by the need to take attention of the local economic conditions that deprive of the opportunity to use successful models implemented by other countries. The authors propose some other methods that can help Ukraine in taking a leading position in the global market of educational services and intensifying export operations in the tourism sector.
Keywords: education in the tourism sector, experience of China in the sphere of education, problems of higher and vocational education of Ukraine.
Fig.: 1. Tabl.: 2. Bibl.: 10.

Huang Yanrui – Associate Professor, Head of the Department, Department of Russian Language, Institute of International Tourism of Sanya Aviation Tourism Vocational University (218 Fenghuang Road, Sanya, 572000, China)
Email: [email protected]
Zhang Lei – Postgraduate Student, Department of Marketing, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)

Article is written in Russian
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Reference to this article:
Huang, Yanrui., and Zhang, Lei. (2018) “Using the Experience of China in Determining the Specialization of Ukraine in the International Market of Educational Services.” Business Inform 11:66–72.

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