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BUSINESS INFORM №12-2018

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32

Section: Economics of Transport and Communications
UDC 330.131.7:654
Zelisko I. M., Sosnovska O. O.
Analyzing the Impact of Modern Global Risks on the Operation of National Communication Enterprises (p. 232 - 238)

The article analyzes the impact of current contemporary risks on the operation of domestic telecommunication enterprises in the context of dynamic development of the global economy. It is determined that the key risks of information-communication industry in recent years are: increased competition; loss of reputation of the company’s brand; mismatch with innovative needs of customers; lack of professional human resources; cybercrime; temporary unevenness of economic cycles; loss of intellectual property; instability of the legal and regulatory framework; imperfection of information technologies and disruption of supply chains of products. It is identified that the manifestation of these risks impacts the quantitative performance of enterprises. On the basis of analysis of modern tendencies of activity of enterprises, a systematization of actual risks of operation of national communication enterprises on the groups of information, financial, personnel and innovative-investment risks is proposed. The factors of occurrence of these risks are allocated. It is defined that achievement of strategic directions of development of national communication enterprises depends on the influence of risks that demands development of efficient methods of risk management and creation of a system of their economic safety.
Keywords: communication enterprises, risk, information society, information-communication industry, information security, innovations, personnel security, risk factors.
Fig.: 3. Tabl.: 1. Bibl.: 9.

Zelisko Inna M. – Doctor of Sciences (Economics), Professor, Professor, Department of Management, State University of Information and Communication Technology (7 Solomianska Str., Kyiv, 03110, Ukraine)
Email: [email protected]
Sosnovska Olga O. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Finance and Economics, Borys Grinchenko Kyiv University (18/2 Bulvarno-Kudriavska Str., Kyiv, 04053, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Zelisko, Inna M., and Sosnovska, Olga O. (2018) “Analyzing the Impact of Modern Global Risks on the Operation of National Communication Enterprises.” Business Inform 12:232–238.


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