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Liburkina L. M.

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Innovatization as a Predictive Idea of Business Development in the Context of Digital Economy
Hrynko P. L.

Hrynko, Pavlo L. (2019) “Innovatization as a Predictive Idea of Business Development in the Context of Digital Economy.” Business Inform 10:57–63.
https://doi.org/10.32983/2222-4459-2019-10-57-63

Section: Innovative Processes

Article is written in Ukrainian
Downloads/views: 6

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UDC 65.012.23.001.76:004.67

Abstract:
The article solves an important scientific and practical problem regarding identifying tendencies of innovative business development in the context of digital economy. It is specified that the process of innovatization is formed through the building an investment policy of the State, which evaluates the potential, determines the priorities in development tasks, taken into account during the allocation of resources. It is ascertained that scientific thought is firmly committed to the dominant influence of innovation and investment in innovation, which puts the challenge of improving the investment climate at the top priorities, especially in the context of the establishing digital economy. It is proved that the concept of «innovation activity» nowadays is being transformed into the concept of «innovatization», the essence of which is much broader, as its global scale is justified by the emergence of the information-communication paradigm of digital economy development. It is defined that the transition to an innovative model of economic growth is one of the main tasks of the State in the near future. Indicators of Ukraine's innovative development for 2014–2018 are analyzed to assess its innovation potential using the Global Innovation Index, allowing to identify the strengths and weaknesses of our country's innovative development.

Keywords: innovative development, innovatization, digital economy, transformation, index of innovations.

Fig.: 3. Tabl.: 1. Bibl.: 12.

Hrynko Pavlo L. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Economics, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

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