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Liburkina L. M.

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Strategic Management of Innovativeness of Business Processes of an Enterprise in Competitive Markets
Arefieva O. V., Poberezhna Z. M.

Arefieva, Olena V., and Poberezhna, Zarina M. (2019) “Strategic Management of Innovativeness of Business Processes of an Enterprise in Competitive Markets.” Business Inform 11:108–116.
https://doi.org/10.32983/2222-4459-2019-11-108-116

Section: Innovative Processes

Article is written in Ukrainian
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UDC 334.7:005’’71’’(045)

Abstract:
In the market conditions, the necessary advantages in competition are provided to an enterprise through formation of an innovative economy and the ensured scientific, technical and innovative development. In view of current tendencies, winning the competition can be guaranteed by the transition to an innovative development path, in which namely the strategic management of innovativeness of business processes of enterprise in competitive markets plays an important role. The article explores and generalizes the concepts and essence of strategic management of of innovativeness of business processes at enterprise. The specifics of strategic management of them are considered. The list of tasks that form the basis of the strategic business processes management is generalized; the instruments of strategic management of the business processes of innovative development are allocated. A procedure for the strategic management of innovativeness of business processes of enterprise in competitive markets is proposed. A model of creating and implementing the strategic management of innovativeness of business processes by innovative development of the enterprise is suggested, which focuses the enterprise on effective operation on the basis of the introduction of the latest technologies in the productive and management activities in the implementation of a totality of business processes. An organizational and economic algorithm is developed to form their integrity and consistency in competitive markets. Thus, in order to efficiently manage business processes in the enterprise, it is necessary to form a management system that will allow to evaluate first the strategic goals and then the efficiency of all business processes of the enterprise as to achieving these goals . One of the management instruments is to develop and implement comprehensive performance indicators for the enterprise's business processes, which describe the full scope of the business. The optimization of business processes will provide competitive advantages and will allow to maximize the potential of enterprise. The adoption of fundamental managerial decisions will increase the attractiveness of enterprise to attract investment and will provide an opportunity for efficient implementation of innovative technologies.

Keywords: strategic management, enterprise, innovativeness, business process, innovation development, competitive markets, innovativeness of enterprise.

Fig.: 6. Bibl.: 10.

Arefieva Olena V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Air Transport Economics, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]
Poberezhna Zarina M. – Candidate of Sciences (Economics), Associate Professor, Department of Economics and Business Technology, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]

List of references in article

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