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Organization’s Intellectual Property Strategic Management in the Context of the Process Approach
Kornilova I. M., Olikh L. A.

Kornilova, Iryna M., and Olikh, Lesya A. (2019) “Organization’s Intellectual Property Strategic Management in the Context of the Process Approach.” Business Inform 11:99–107.
https://doi.org/10.32983/2222-4459-2019-11-99-107

Section: Innovative Processes

Article is written in Ukrainian
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UDC 658:005.5:330.3

Abstract:
The purpose of the article is summarizing and further development of the theoretical provisions of the strategic approach to managing the organization’s intellectual property, in particular, through the lens of conceptual foundations and implementation stages. The article substantiates the need to develop the efficient system of the innovation-oriented organization’s intellectual property strategic management in the conditions of increasing competition in the markets for knowledge-intensive products and intellectual property transformation into a key strategic resource of economic growth. The intellectual property strategic management definition is given. Its value and place in the modern organization management system are substantiated. The intellectual property strategic management features and conditions for ensuring its efficiency are allocated. The main attention is paid to the intellectual property strategic management essential characteristics studying when formulating a strategic vision in the intellectual property sphere, to diagnose internal and external influence factors, to develop and substantiate the strategic alternatives choice for the intellectual property strategies portfolio formation, their implementation and strategic control realization. The intellectual property strategies types’ systematization according to different classification traits is carried out. Prospect for further research is the issue of analytical, methodological support for the choice of strategies from possible development alternatives to enhance the soundness of the organization's intellectual property management.

Keywords: intellectual property, intellectual property objects, intellectual property strategic management, intellectual property strategy, patent strategy, intellectual property strategies portfolio.

Tabl.: 3. Bibl.: 25.

Kornilova Iryna M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Innovation and Investment Management, Taras Shevchenko National University of Kyiv (60 Volodymyrska Str., Kyiv, 01033, Ukraine)
Email: [email protected]
Olikh Lesya A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Innovation and Investment Management, Taras Shevchenko National University of Kyiv (60 Volodymyrska Str., Kyiv, 01033, Ukraine)
Email: [email protected]

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