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The Strategic Priorities for Strengthening the Financial Security of the PJSC «Ukrtelekom»
Babets I. H., Ruda O. I., Ruda I. I.

Babets, Iryna H., Ruda, Olga I., and Ruda, Iryna I. (2019) “The Strategic Priorities for Strengthening the Financial Security of the PJSC «Ukrtelekom».” Business Inform 3:182–191.
https://doi.org/10.32983/2222-4459-2019-3-182-191

Section: Economics of Transport and Communications

UDC 346.24.658.5

Abstract:
The article assesses the level of financial security of enterprise in the telecommunication industry and analyzes its dynamics in 2013–2017. The key threats to the activity of the PJSC «Ukrtelekom» and their influence on the change of the integral index of financial security of the enterprise are defined. Prognostic scenarios of changes in sales profitability, net income and net profit of the enterprise are developed in accordance with the criteria of economic security. Strategic priorities, goals and objectives of strengthening the financial security of the enterprise are substantiated. The basic instruments of realization of strategic priorities are defined as follows: increase of profitability on the basis of preserving the subscriber base of stationary telephony and growth of a share of the broadband Internet access services market; optimization of the price-quality ratio; promotion of sales of converged services. On the basis of the prognostic scenarios, criteria for achieving goals within strategic priorities have been determined.

Keywords: financial security, threats, telecommunication services, strategic priorities, prognostic scenarios.

Fig.: 6. Tabl.: 2. Formulae: 2. Bibl.: 21.

Babets Iryna H. – Doctor of Sciences (Economics), Professor, Professor, Department of International Economic Relations, Central Ukrainian National Technical University (8 Universytetskyi Ave., Kropyvnytskyi, 25006, Ukraine)
Email: [email protected]
Ruda Olga I. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Economic Security, Lviv State University of Internal Affairs (26 Horodotska Str., Lviv, 79066, Ukraine)
Email: [email protected]
Ruda Iryna I. – Candidate of Sciences (Economics), Associate Professor, Department of Management, Lviv State University of Internal Affairs (26 Horodotska Str., Lviv, 79066, Ukraine)
Email: [email protected]

List of references in article

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