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RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

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The Strategy of Organizational Development of the Foreign Economic Activities for «Ahrotekhsoyuz» LLC
Yudenko A. V.

Yudenko, Alina V. (2019) “The Strategy of Organizational Development of the Foreign Economic Activities for «Ahrotekhsoyuz» LLC.” Business Inform 8:195–202.
https://doi.org/10.32983/2222-4459-2019-8-195-202

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 2

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UDC 339.5

Abstract:
The article is aimed at studying the theoretical and practical aspects of the organizational development of «Ahrotekhsoyuz» LLC in the sphere of FEA. The subject of research is the formation of a strategy of the organizational development of foreign economic activity for «Ahrotekhsoyuz» LLC. The features of the organizational development of the foreign economic activity of «Ahrotekhsoyuz» LLC are considered, the form of the enterprise’s external economic apparatus is studied, and the need to develop its foreign economic strategy is substantiated. The conducted research suggests that organizational development should be understood as a process of integrated organizational improvement of the system, which aims to adjust the component of economic development along with transforming different parts of the system to maintain long-term work and adapt to environmental changes. In order to obtain the set targets for sales in the international market, a significant attention should be paid to developing a strategy for the company’s communication activity abroad.

Keywords: organizational development, foreign economic apparatus, organizational strategy of enterprise’s development, management of FEA.

Fig.: 4. Tabl.: 3. Formulae: 3. Bibl.: 8.

Yudenko Alina V. – Student, Faculty of Management and Marketing, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)
Email: [email protected]

List of references in article

Zabrodska, L. D. Stratehichne upravlinnia: realizatsiia stratehii [Strategic Management: Strategy Implementation]. Kharkiv: Konsum, 2004.
Ahrotekhnichna kompaniia TOV «Ahrotekhsoiuz». http://www.ats.in.ua/ua/about
“Partnerstvo yak mystetstvo“ [Partnership as art]. Ahrotekhnichna kompaniia TOV «Ahrotekhsoiuz». http://www.ats.in.ua/agriculture-machines-claas-lemken-horsch-geringhoff
Bezhinova, L. I. “Modeli stratehichnoho upravlinnia pidpryiemstvom“ [Models of strategic enterprise management]. Ekonomichna stratehiia i perspektyvy rozvytku sfery torhivli ta posluh, no. 2 (2014): 300-308.
Tsyhankova, T. M. Upravlinnia mizhnarodnym marketynhom [Management of international marketing]. Kyiv: KNEU, 2001.
Upravlinnia zovnishnyoekonomichnoiu diialnistiu [Management of foreign economic activity]. Kyiv: VIRA-R, 2002.
Ihnatovych, N. I. “Deiaki aspekty zovnishnyoekonomichnykh zviazkiv Ukrainy u konteksti hlobalizatsii“ [Some aspects of Ukraine's foreign economic relations in the context of globalization]. Teoretychni ta prykladni pytannia ekonomiky, no. 4 (2004): 129-133.
Diachenko, O. V. “Analiz zovnishnyoekonomichnoi diialnosti Ukrainy u 2004 rotsi“ [Analysis of foreign economic activity of Ukraine in 2004]. Naukovyi visnyk DASOA, no. 1 (2005): 39-45.

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