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Liburkina L. M.

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Formation of Combined Scenarios of Diversification and Integration Development of Enterprise: Choosing a Strategic Direction on an Alternative Basis
Zalutska K. Y.

Zalutska, Khrystyna Ya. (2020) “Formation of Combined Scenarios of Diversification and Integration Development of Enterprise: Choosing a Strategic Direction on an Alternative Basis.” Business Inform 10:392–399.
https://doi.org/10.32983/2222-4459-2020-10-392-399

Section: Management and Marketing

Article is written in Ukrainian
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UDC 334.02:303.8

Abstract:
The article is aimed at a scientific-practical approaching the formation of strategic combined scenarios of diversification and integration development of enterprise on an alternative basis. To achieve the aim, the research in the article is carried out using the following methods: abstraction, scenarios, grouping, optimization, comparison. A scientific-practical approach to the formation of strategic combined scenarios of diversification and integration development of the enterprise on an alternative basis is proposed. This approach is based on the synchronism of business processes allocated according to the appropriate diversification convergence into certain business units, allowing to quickly take specific managerial actions depending on the chosen scenario. The features and conditions of using this approach are described. Using the main recommendations for the formation of strategic combined scenarios, possible scenarios of diversification and integration development of machine-building enterprises are chosen. It is proved that the selected scenarios contribute to the timely adoption of appropriate managerial decisions, which ensure the necessary effect for the successful strategic development of enterprise in the conditions of neotechnological reproduction.

Keywords: combined strategic scenarios, diversification and integration development, neotechnological reproduction conditions, synchronousness coefficient, diversification convergence.

Fig.: 1. Tabl.: 1. Bibl.: 10.

Zalutska Khrystyna Ya. – Doctor of Sciences (Economics), Professor, Professor, Department of Enterprise Economics and Investment, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

List of references in article

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