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Liburkina L. M.

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A Comparative Characterization of the Strategies for Organizational Development of Business Systems in Global Environment
Parkhomenko N. O.

Parkhomenko, Nataliia O. (2020) “A Comparative Characterization of the Strategies for Organizational Development of Business Systems in Global Environment.” Business Inform 11:385–392.
https://doi.org/10.32983/2222-4459-2020-11-385-392

Section: Management and Marketing

Article is written in Ukrainian
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UDC 658.1

Abstract:
The research is aimed at comparing the strategies for organizational development of business systems in the global environment and determining the priorities of their application in the practice of business. When analyzing approaches to strategic management, the peculiarities of application of the strategies for organizational development of business systems are considered, and strategies are systematized into three following groups: non-interference, development, and decline. Considerable attention is paid to development strategies: internal growth; external growth – horizontal and vertical integration, concentric and conglomerate diversification, network structures, strategic alliances, outsourcing. As a result of the research, it is defined that the global environment is characterized by a significant degree of interstate and inter-firm competition. In order to make the most use of market opportunities, to minimize threats, to adapt to changes in a timely manner, taking into account business conditions in different countries, it is proposed to use innovative strategies of organizational development more actively. The strengths and weaknesses of each of the strategies considered are identified. The feasibility of using growth strategies is substantiated, namely, strategies of network structures and strategic alliances for powerful business systems, and outsourcing strategies for medium and small enterprises limited in resources. At the same time, it is proposed to combine various strategies for the organizational development of business systems to achieve various goals. Prospects for further research in this direction are the formation of methodological support for evaluating strategic alternatives in substantiating the choice of a strategy for the organizational development of business systems in global environment.

Keywords: organizational development strategy, business system, global environment.

Tabl.: 1. Bibl.: 14.

Parkhomenko Nataliia O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Economic Relations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

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