BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

The Role of Marketing Research in Ensuring the Growth of the National Economy
Puschkar O. I., Khyl L. P., Bondarenko L. F.

Puschkar, Olena I., Khyl, Liudmyla P., and Bondarenko, Liudmila F. (2020) “The Role of Marketing Research in Ensuring the Growth of the National Economy.” Business Inform 11:448–456.
https://doi.org/10.32983/2222-4459-2020-11-448-456

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

Download article (pdf) -

UDC 339.138

Abstract:
The article is aimed at substantiating the need and expediency of marketing research in the marketing activities of enterprises as a factor in the economic growth of the national economy. In Ukraine, the topic of the market of marketing research belongs to the sphere of activities of the Ukrainian Marketing Association (UAM), whose purpose is to provide information to market participants on market trends and the real state of affairs. The UAM’s researches rely on data from research companies and expert opinions. The article contains material on the necessity and feasibility of carrying out marketing research by enterprises and organizations and the use of the received data for the implementation of their activities in the conditions of variability and instability of the external market environment. The market of marketing research in Ukraine is analyzed; the tendency of increasing demand for marketing research and the relationship between the growth of their volumes with the increase in financial results in the national economy is identified both in general and by the types of economic activity, as well as by the types of enterprises. But the current economic situation resulting from the global pandemic requires companies carrying out marketing research to use modern methods taking into account the peculiarities of the domestic market. Research companies that carry out marketing research in the Ukrainian market and customers of marketing research are defined.

Keywords: marketing, marketing research, economic growth, marketing services, development of enterprises, marketing companies.

Fig.: 4. Tabl.: 4. Bibl.: 11.

Puschkar Olena I. – Candidate of Sciences (Economics), Lecturer, Cycle Commission of Economics and Management, Kremenchug Flight College of Kharkiv National University of Internal Affairs (17/6 Peremohy Str., Kremenchuk, Poltava region, 39600, Ukraine)
Email: [email protected]
Khyl Liudmyla P. – Lecturer, Cycle Commission of Economics and Management, Kremenchug Flight College of Kharkiv National University of Internal Affairs (17/6 Peremohy Str., Kremenchuk, Poltava region, 39600, Ukraine)
Bondarenko Liudmila F. – Lecturer, Cycle Commission of Economics and Management, Kremenchug Flight College of Kharkiv National University of Internal Affairs (17/6 Peremohy Str., Kremenchuk, Poltava region, 39600, Ukraine)
Email: [email protected]

List of references in article

Harkavenko, S. S. Marketynh [Marketing]. Kyiv: Libra, 2008.
Ilina, S. “Instrumenty monitorynhu ta analityky rynku marketynhovykh doslidzhen Ukrainy v systemi PROZORRO“ [Tools for Monitoring and Analyzing the Market of Market Research in Ukraine in the PROZORRO System]. Marketynh v Ukraini, no. 5 (2019): 4-10.
Kotler, F., and Armstrong, G. Osnovy marketinga [Marketing Basics]. Moscow: Vilyams, 2003.
Kovalchuk, S., and Petrytska, O. S. “Rol marketynhovykh doslidzhen u zabezpechenni efektyvnoi roboty pidpryiemstv lehkoi promyslovosti“ [The Role of Marketing Research in Ensuring the Effective Operation of Light Industry Enterprises]. Marketynh i menedzhment innovatsii. 2010. https://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_42_51.pdf
Lilyk, I., Zozulyov, O., and Moskalenko, O. “Rynok marketynhovykh doslidzhen v Ukraini 2019 rik: ekspertna otsinka ta analiz UAM“ [Market Research Market in Ukraine 2019: Expert Assessment and Analysis of UAM]. Marketynh v Ukraini, no. 1 (2020): 4-29.
Luhovska, I., and Vorobiov, A. “Marketynhovi doslidzhennia lokalnoho rynku: znachennia ta problemy zdiisnennia“ [Marketing Research of the Local Market: Importance and Problems of Realization]. Visnyk sotsialno-ekonomichnykh doslidzhen. 2015. http://vsed.oneu.edu.ua/collections/2015/56/pdf/71-77.pdf
Reshetilova, T., and Dovhan, S. M. Marketynhovi doslidzhennia [Marketing Researches]. Dnipropetrovsk: NHU, 2015.
Sabetska, T. “Neobkhidnist zastosuvannia marketynhovykh doslidzhen pry formuvanni vyrobnychoi prohramy promyslovoho pidpryiemstva“ [The Need for Marketing Research in the Formation of the Production Program of an Industrial Enterprise]. Efektyvna ekonomika. 2013. http://www.economy.nayka.com.ua/?op=1&z=1828
Starostina, A. O., Kravchenko, V. A., and Pryhara, O. Yu. Marketynhovi doslidzhennia natsionalnykh i mizhnarodnykh rynkiv [Marketing Research of National and International Markets]. Kyiv: Lazaryt-Polihraf, 2012.
Khrapkina, V. V., and Kuznietsova, K. V. “Rol marketynhovykh doslidzhen u zabezpechenni efektyvnoi roboty pidpryiemstv“ [The Role of Marketing Research to Provide Efficiency of the Enterprises]. Menedzher. 2019. http://ekmair.ukma.edu.ua/bitstream/handle/123456789/17817/Khrapkina_Rol_marketynhovykh_doslidzhen_u_zabezpechenni_efektyvnoi_roboty_pidpryiemstv.pdf?sequence=1&isAllowed=y
“Finansovi rezultaty do opodatkuvannia pidpryiemstv za vydamy ekonomichnoi diialnosti z rozpodilom na velyki, seredni, mali ta mikropidpryiemstva (2010-2019)“ [Financial Results before Taxation of Enterprises by Type of Economic Activity with Division into Large, Medium, Small and Micro Enterprises (2010-2019)]. Derzhavna sluzhba statystyky Ukrainy. http://www.ukrstat.gov.ua/

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster