BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Assessing the Operation Security of Trade Enterprises in the Modern Business Environment
Mukhina M. M.

Mukhina, Marharyta M. (2020) “Assessing the Operation Security of Trade Enterprises in the Modern Business Environment.” Business Inform 12:454–460.
https://doi.org/10.32983/2222-4459-2020-12-454-460

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

Download article (pdf) -

UDC 338.246.01/.02

Abstract:
The article explores the features of assessing the operation security of trade enterprises in the modern business environment. It is proved that the combination of different methods of situational analysis, e. g. SWOT and PEST methods, allows expanding the external and internal factors under research, which can be taken into account within a diverse range of possible management recommendations. Monitoring of key factors of SWOT analysis allows to develop efficient anti-crisis management strategies that ensure the constant readiness of enterprises to the onset of a crisis, and to adjust them in accordance with changes in the external and internal environment. An improved approach to monitoring the internal and external environment of enterprises based on the integrated use of both SWOT and PEST analysis techniques allows timely detection of crisis situations with adjustment of development strategies. It is proved that precisely the innovative factor is dominant in shaping the trajectory of economic development of trade enterprises. This determines the possibility of moving to a qualitatively new level of development, which, in turn, requires conscious and purposeful management of financial security at the enterprise. The matrix of financial stability of the trade enterprises’ activities is constructed. Four areas of the matrix are distinguished: stable operation area; active development area; sustainable development area; unstable operation area. It is recommended to take into account in the areas of the matrix the wear coefficient of fixed assets, due to the eventual situation when the wear coefficient of fixed assets should be reduced to increase stability. This is suggested to be displayed using a vector directed towards the beginning of the coordinates.

Keywords: trade enterprise, financial security, PEST analysis, SWOT analysis, matrix of financial stability, financial strategy.

Fig.: 1. Tabl.: 2. Bibl.: 12.

Mukhina Marharyta M. – Postgraduate Student, Department of Finance and Accounting, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

List of references in article

Didenko, Ye. O. “Osoblyvosti upravlinnia stratehiieiu bezpechnoho rozvytku pidpryiemstva“ [Features of Management of the Strategy of Safe Development of the Enterprise]. Visnyk Kyivskoho natsionalnoho universytetu tekhnolohii ta dyzainu. Seriia «Ekonomichni nauky», no. 2 (2015): 15-21.
Zubko, T. L. “Metodyka vyznachennia ekonomichnoi bezpeky pidpryiemstva“ [Methods for Determining the Economic Security of the Enterprise]. Ekonomika. Menedzhment. Biznes, no. 2 (2016): 69-76.
Klipun, A. I. “Osoblyvosti otsinky ekonomichnoi bezpeky silskohospodarskykh pidpryiemstv“ [Features of Economic Security Assessment of Agricultural Enterprises]. Internauka, vol. 2, no. 1 (2018): 44-49.
Kovtunenko, Yu. “Umovy zabezpechennia ekonomichno bezpechnoho innovatsiinoho rozvytku pidpryiemstv promyslovoho sektoru“ [Conditions of Provision for Economically Safe Innovative Development of Enterprises of the Industrial Sector]. Ekonomichnyi dyskurs. 2017. http://ed.pdatu.edu.ua/article/view/123582/118224
Koknaieva, M. “Otsinka finansovo-ekonomichnoi bezpeky pidpryiemstv torhivli“ [Assessment of Financial and Economic Security of Trade Enterprises]. Zhurnal yevropeiskoi ekonomiky, vol. 11, no. 3 (2017): 347-357.
Kryvoviaziuk, I. V., and Muzynska, A. R. “Diahnostyka ekonomichnoi bezpeky pidpryiemstva na osnovi syntezu metodiv yii realizatsii“ [Diagnostics of Economic Safety of the Enterprise Based on the Synthesis of Methods of its Realization]. Ekonomichnyi forum, no. 4 (2017): 125-135.
Protsenko, N. B. “Metodolohichni aspekty obgruntuvannia resursiv dlia stvorennia rezerviv pidvyshchennia rivnia ekonomichnoi bezpeky pidpryiemstv“ [Methodological Aspects of Substantiation of Resources for Creation of Reserves of Increase of Level of Economic Safety of the Enterprises]. Visnyk ZhDTU. Seriia «Ekonomichni nauky». 2016. http://ven.ztu.edu.ua/article/viewFile/89526/85285
“Rynok pratsi pislia karantynnoho lita“ [Labor Market after the Quarantine Summer]. Derzhavnyi tsentr zainiatosti. September 02, 2020. https://www.dcz.gov.ua/novyna/rynok-praci-pislya-karantynnogo-lita
Rudkovskyi, O. V. “Metody otsinky vplyvu zovnishnikh i vnutrishnikh faktoriv na korporatyvnu bezpeku“ [Methods for Assessing the Impact of External and Internal Factors on Corporate Security]. Stratehiia rozvytku Ukrainy, no. 2 (2015): 119-123.
Sak, T. “Otsinka bezpechnosti funktsionuvannia biznesu v Ukraini“ [Assessment of the Safety of Business Functioning in Ukraine]. Ekonomichnyi chasopys Skhidnoievropeiskoho natsionalnoho universytetu imeni Lesi Ukrainky, no. 2 (2018): 34-41. DOI: https://doi.org/10.29038/2411-4014-2018-02-35-41
Sotnychenko, V. M. “Systema ta modeli upravlinnia ekonomichnoiu bezpekoiu telekomunikatsiinykh pidpryiemstv“ [System and Models of Economic Security Management of Telecommunication Enterprises]. Prychornomorski ekonomichni studii. 2017. http://bses.in.ua/journals/2017/18_2017/23.pdf
Sudakova, O. I., Popova, V. V., and Baditsa, O. R. “Metodychni pidkhody do otsinky ekonomichnoi bezpeky pidpryiemstva pry vzaiemodii iz subiektamy zovnishnyoho seredovyshcha“ [Methodical Approaches to the Estimation of Economic Security of the Enterprise at Strategic Interaction with Environment]. Ekonomichnyi prostir, no. 99 (2015): 201-210.

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster