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The Digital Transformation of Business in the Context of Development of Innovative Processes in Ukraine
Hrynko P. L.

Hrynko, Pavlo L. (2020) “The Digital Transformation of Business in the Context of Development of Innovative Processes in Ukraine.” Business Inform 3:53–58.
https://doi.org/10.32983/2222-4459-2020-3-53-58

Section: Innovative Processes

UDC 65.011.2-044.922:658.589(477)

Abstract:
The article solves an important scientific-practical task in terms of studying the impact of innovative processes in Ukraine on the transformation of business in the context of digital economy. Problems arising from the innovation activities of organizations often have an economic, even macro-economic, nature, are expressed in the imbalance of economic processes, slowdown (during the period of transformation) of economic growth, and mismanagement of resources. It is specified that today a significant number of indices and rankings are used in the world, with which it is possible to assess the innovative development of the country in various directions of public life. The carried out analysis of Ukraine’s ratings in the world showed both positive and negative trends of their dynamics, timely accounting of which will allow to form a strategic vector of stable functioning and development of business. However, it is digital transformation that has the greatest potential, so we look at the digital transformation model of business, which defines approaches to transforming business models, business processes and transforming the customer service. It is defined that online commerce is one of the most progressive directions for trade organizations nowadays. The carried out research proves its slow development, which confirms imperfection of Ukrainian regulatory framework for the digitalization of business, weakening of the economy as a whole, passivity of the leadership of organizations in regard to the introduction of innovative technologies for business development. Therefore, the problem of business transformation in the context of digital economy can be solved by gaining new knowledge, transition to a managed socio-cultural evolution, building up a socially oriented economy.

Keywords: digitalization of business, innovation development, Internet trade, transformation, organization.

Fig.: 2. Tabl.: 2. Bibl.: 8.

Hrynko Pavlo L. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Economics, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

List of references in article

Prychepa, I. V., and Meshcheriakova, T. K. “Problemy konkurentospromozhnoho rozvytku pidpryiemnytstva v Ukraini za suchasnykh umov“ [Problems of Competitive Development of Entrepreneurship in Ukraine under Modern Conditions]. In Rozvytok pidpryiemnytstva v Ukraini: teoriia, metodolohiia ta praktyka. Uman, 2017.
Kelli, K. Nevidvorotne: 12 tekhnolohii, shcho formuiut nashe maibutnie [The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future]. Kyiv: Nash Format, 2018.
Andrieieva, V. H., and Sosnovska, O. A. “Otsinka suchasnoho stanu investytsiino-innovatsiinoi diialnosti pidpryiemstv realnoho sektora ekonomiky Ukrainy“ [Evaluation of the Current State of Investment and Innovation Activity of Enterprises in the Real Sector of Ukraine's Economy]. Problemy ekonomiky. 2016. https://www.problecon.com/export_pdf/problems-of-economy-2016-1_0-pages-68_74.pdf
Buhaienko, K. A., and Lobodzynska, T. P. “Indeks innovatsiinoho rozvytku Ukrainy“ [The Index of Innovative Development of Ukraine]. Skhidna Yevropa: ekonomika, biznes ta upravlinnia. 2018. http://srd.pgasa.dp.ua:8080/bitstream/123456789/1878/1/Buhaienko%20K.pdf
Rogers, D. The Digital Transformation Playbook: Rethink Your Business for the Digital Age. Columbia Business School Publishing, 2016.
Syniavska, O. O. “Elektronna torhivlia v Ukraini: tendentsii ta perspektyvy rozvytku“ [E-commerce in Ukraine: Trends and Prospects]. Visnyk KhNU im. V. N. Karazina. Seriia «Mizhnarodni vidnosyny. Ekonomika. Krainoznavstvo. Turyzm», no. 9 (2019): 126-132. DOI: 10.26565/2310B9513B2019B9B16
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