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Benchmarking in the Strategic Management of the Enterprise’s Innovative Development
Holovchuk Y. O., Serednytska L. P.

Holovchuk, Yuliia O., and Serednytska, Liudmyla P. (2020) “Benchmarking in the Strategic Management of the Enterprise’s Innovative Development.” Business Inform 5:419–426.
https://doi.org/10.32983/2222-4459-2020-5-419-426

Section: Management and Marketing

UDC 338.137.2

Abstract:
The main aim of the research is to systematize the basics of benchmarking to introduce it as an instrument at enterprises, as well as to identify the role of benchmarking in the strategic management of innovative development and competitiveness of enterprise. The historical prerequisites for the formation of modern benchmarking are considered. The purpose of benchmarking, its theoretical and methodological aspects are analyzed. The structural characteristics of benchmarking and the stages of its implementation are researched and systematized. It is noted that one of the promising methods of obtaining information in innovative development is benchmarking. It is emphasized that with the use of benchmarking can be revealed what position an enterprise takes in a certain area and how this position is won. The forms of benchmarking, which are most often manifested in practice, are studied and their characteristics are presented. The advantages and disadvantages of implementing the instrument of benchmarking at the enterprise are compared. Conclusions are formulated that emphasize that benchmarking of the enterprise allows to understand how well each aspect of the business works, and to identify which spheres need improvement. This process involves analyzing specific indicators and tracking the indicators related to long-term goals. Benchmarking allows businesses to measure progress and make strategic changes. The importance of benchmarking in the strategic management of the enterprise’s innovative development is also underlined. It is stressed that in a highly competitive environment it is necessary not only to have in hand modern instruments of innovative development, such as benchmarking, but also be able to constantly improve these instruments.

Keywords: benchmarking, competition, competitiveness, strategic management, innovative development.

Tabl.: 2. Bibl.: 15.

Holovchuk Yuliia O. – Candidate of Sciences (Economics), Associate Professor, Department of Marketing and Advertising, Vinnytsia Trade and Economic Institute of the State Trade and Economic University (87 Soborna Str., Vinnytsia, 21050, Ukraine)
Email: [email protected]
Serednytska Liudmyla P. – Senior Lecturer, Department of Marketing and Advertising, Vinnytsia Trade and Economic Institute of the State Trade and Economic University (87 Soborna Str., Vinnytsia, 21050, Ukraine)
Email: [email protected]

List of references in article

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Holovchuk, Yu. O., and Didyk, V. V. “Efektyvnist vykorystannia innovatsiinoho marketynhu ta stupin doviry do nyoho potentsiinykh spozhyvachiv“ [The Effectiveness of Innovative Marketing and the Degree of Confidence in it of Potential Consumers]. Ekonomika i suspilstvo, no. 19 (2018): 157-162. DOI: 10.32782/2524-0072/2019-20-22
Holovchuk, Yu. O., and Pchelianska, H. O. “Osoblyvosti formuvannia stratehii pidvyshchennia konkurentospromozhnosti pidpryiemstva na osnovi paradyhmy innovatsiinoho rozvytku“ [Features of Formation of Strategy of Increase of Competitiveness of the Enterprise on the Basis of a Paradigm of Innovative Development]. Ekonomika ta derzhava. 2020. http://www.economy.in.ua/pdf/3_2020/14.pdf
Hordei, O. D., and Zholob, A. O. “Benchmarkinh yak sposib unyknennia kryzovykh yavyshch na pidpryiemstvi“ [Benchmarking as a Way to Avoid Crises in the Enterprise]. Finansovyi prostir, no. 2 (2019): 154-166.
Hryshova, I. Yu., Diachenko, O. P., and Herasymenko, A. V. “Benchmarkinh yak metod pidvyshchennia konkurentospromozhnosti ahrarnykh pidpryiemstv: praktychnyi dosvid zastosuvannia“ [Benchmarking as a Method of Increasing the Competitiveness of Agricultural Enterprises: Practical Experience]. Naukovi zapysky Instytutu zakonodavstva Verkhovnoi Rady Ukrainy, no. 6 (2019): 62-72.
Erfan, V. I., Stetsiv, M. R., and Fedyna, O. V. “Okremi aspekty udoskonalennia finansovoho menedzhmentu kompanii z vykorystanniam protsesu benchmarkinhu“ [Some Aspects of Improving the Company's Financial Management Using the Benchmarking Process]. Finansovi doslidzhennia. 2018. http://nbuv.gov.ua/UJRN/find_2018_1_16
Leshchuk, H. V. “Kontseptsiia benchmarkinhu v systemi investytsiinoho zabezpechennia rozvytku infrastruktury rehioniv“ [The Concept of Benchmarking in the System of Investment Support for the Development of Regional Infrastructure]. Intelekt XXI, no. 2 (2019): 100-105.
Mostenska, T. L., and Sova, A. V. “Benchmarkinh v systemi formuvannia orhanizatsiinoi kultury“ [Benchmarking in the System of Organizational Culture Formation]. Zbirnyk naukovykh prats Cherkaskoho derzhavnoho tekhnolohichnoho universytetu. Seriia : Ekonomichni nauky, no. 51 (2018): 75-81.
Nehodenko, V., Varhatiuk, M., and Shcherbata, M. “Teoretychni aspekty vyznachennia sutnosti katehorii «benchmarkinh»“ [Theoretical Aspects of Defining the Essence of the Category "Benchmarking"]. Ekonomichnyi analiz, vol. 29 (1) (2019): 208-214.
Pchelianska, H. O., and Holovchuk, Yu. O. “Vplyv instytutsiinykh faktoriv na marketynhove tsinoutvorennia orhanichnoi produktsii“ [Influence of Institutional Factors on Marketing Pricing of Organic Products]. Prychornomorski ekonomichni studii. 2020. http://bses.in.ua/journals/2020/49_2020/15.pdf
Serednytska, L. P., and Volynets, V. V. “Innovatsiini tekhnolohii v lohistychnii systemi“ [Innovative Technologies in the Logistics System]. Ekonomika ta suspilstvo. 2018. http://www.economyandsociety.in.ua/journal/19_ukr/96.pdf
Stadnyk, V. V. “Heterarkhiia yak orhanizatsiina obolonka efektyvnoi vzaiemodii riznomanitnosti u zabezpechenni konkurentospromozhnosti suchasnykh korporatsii“ [Heterarchy as an Organizational Shell of Effective Interaction of Diversity in Ensuring the Competitiveness of Modern Corporations]. Visnyk Khmelnytskoho natsionalnoho universytetu. Ekonomichni nauky. 2015. http://elar.khnu.km.ua/jspui/bitstream/123456789/4809/1/STADNYK%20VALENTYNA%20%D0%B3%D0%B5%D1%82%D0%B5%D1%80%D0%B0%D1%80%D1%85.pdf
Stadnyk, V. V., and Mykhalchyk, S. O. “Metodolohichni osoblyvosti formuvannia efektyvnoho motyvatsiinoho mekhanizmu innovatsiinoho rozvytku pidpryiemstva“ [Methodological Features of Formation of the Effective Motivational Mechanism of Innovative Development of the Enterprise]. Visnyk Khmelnytskoho natsionalnoho universytetu. Ekonomichni nauky. 2018. http://elar.khnu.km.ua/jspui/bitstream/123456789/7565/1/16.pdf
Kovalchuk, S., Kobets, D., and Dybchuk, L. “Formation of a system approach to the optimization of marketing management at an enterprise“. Vostochno-Yevropeyskiy zhurnal peredovykh tekhnologiy. 2016. http://nbuv.gov.ua/UJRN/Vejpte_2016_3%284%29__2

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