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The Development of International Tourism in the Context of the COID-19 Pandemic: Tendencies and Expectations
Atamanchuk Z. A.

Atamanchuk, Zоryna A. (2020) “The Development of International Tourism in the Context of the COID-19 Pandemic: Tendencies and Expectations.” Business Inform 5:94–99.
https://doi.org/10.32983/2222-4459-2020-5-94-99

Section: International Economic Relations

UDC 338.487:616-036.22(045)

Abstract:
The article is aimed at highlighting the current tendencies in the global tourism market, substantiating the specifics of market dynamics in the context of the COVID-19 pandemic, and finding ways to diversify the tourism product in order to minimize the risks of significant losses of the tourism industry. The article focuses on the problems of a significant downward trend of tourist activity at the present stage caused by the spread of coronavirus around the world, the emergence of a new strain of which (2019-nCoV) was confirmed in December 2019 in Wuhan (China). The experts’ views on the effects of the intense spread of the virus over the world, which can be not only fatal to humans but also harmful to the world economy, especially for the sphere of international tourism, are analyzed. Tendencies in the losses of tourism industry from COVID-19 and large-scale measures to contain it at the level of the world’s regions are defined. The forecasts of a fall in employment in the travel and tourism sector at the regional level are substantiated. The approaches of the governments of some touristic attractive countries of the world to planning the restoration of tourism business in the conditions of lifting the quarantine measures are systematized. The expediency of diversification of the tourism product is substantiated, which takes on a special relevance in the face of modern challenges and threats to the international tourism activities. It is proved that the development of rural tourism is a priority sphere for Ukraine, which allows to solve a number of important problems for the country’s economy: minimize the migration of people from rural areas; provide employment opportunities for rural youth, ethnic minorities; reduce poverty; preserve cultural heritage.

Keywords: tourism, international tourism, global tourism industry, pandemic, regions of the world, revenues from international tourism, employment, diversification of tourism product, rural tourism.

Fig.: 3. Tabl.: 1. Bibl.: 15.

Atamanchuk Zоryna A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Economic Relations, Vasyl’ Stus Donetsk National University (21 600-richchia Str., Vinnytsia, 21021, Ukraine)
Email: [email protected]

List of references in article

Atamanchuk, Z. A. “Hlobalni tendentsii rozvytku mizhnarodnoho turyzmu v strukturi svitovoho rynku posluh“ [Global Trends of the International Tourism Development in the Structure of the World Market of Services]. Biznes Inform, no. 4 (2020): 21-27.
Zanuda, A. “Koronavirus: skilky vtrachaie turyzm“ [Coronavirus: How Much Tourism Is Losing]. BBC. NEWS. Ukraina. 16.03.2020. https://www.bbc.com/ukrainian/features-51870285
“Forecasted change in revenue from the travel and tourism industry due to the coronavirus (COVID-19) pandemic worldwide from 2019 to 2020“. Statista. https://www.statista.com/forecasts/1103426/covid-19-revenue-travel-tourism-industry-forecast
“Koronavirus i svitova ekonomika: yaki naslidky matyme epidemiia“ [Coronavirus and the World Economy: What Will Be the Consequences of the Epidemic]. Radio Svoboda. 06.02.2020. https://www.radiosvoboda.org/a/koronavirus-i-svitova-ekonomika/30420833.html
“«Chernyy lebed». V Moody’s otsenili vred koronavirusa dlya mirovoy ekonomiki“ ["Black Swan". Moody’s Has Evaluated the Impact of Coronavirus on the Global Economy]. Novoye vremya. Biznes. 31.01.2020. https://nv.ua/biz/economics/koronavirus-v-kitae-v-moody-s-ocenili-vred-koronavirusa-dlya-mirovoy-ekonomiki-novosti-mira-50067596.html
World Travel & Tourism Council. https://www.wttc.org/
“Koronavirus koshtuvatyme turyzmu do semy rokiv zrostannia - UNWTO“ [Coronavirus Will Cost tourism up to Seven Years of Growth - UNWTO]. Ukrinform. 30.03.2020. https://www.ukrinform.ua/rubric-tourism/2908241-koronavirus-kostuvatime-turizmu-do-7-rokiv-zrostanna-unwto.html
Smahina, A. “Vidpustka v umovakh COVID-19. Yak teper vyhliadatyme turyzm v riznykh krainakh“ [Vacation in the Conditions of COVID-19. What Will Tourism Look Like in Different Countries Now?]. Rubryka. 02.05.2020. https://rubryka.com/article/turyzm-na-karantyni/
“2020 rik oholosheno rokom silskoho turyzmu v Ukraini“ [2020 Has Been Declared the Year of Rural Tourism in Ukraine]. UNIAN. 09.01.2020. https://www.unian.ua/tourism/news/10823348-2020-rik-ogolosheno-rokom-silskogo-turizmu-v-ukrajini.html
Atamanchuk, Z. A. “Turyzm silskykh terytorii v Ukraini ta sviti: bazovi poniattia, tendentsii ta perspektyvy“ [Rural Tourism in Ukraine and the World: Basic Concepts, Trends and Prospects]. Zbirnyk naukovykh prats Donetskoho derzhavnoho universytetu upravlinnia. Seriia «Ekonomika». 2019. https://dsum.edu.ua/fahove-vydannya-zbirnyk-naukovyh-prats/
Kudla, N. S. “Znachennia silskoho turyzmu u sotsialno-ekonomichnomu rozvytku silskykh terytorii“ [The Importance of Rural Tourism in the Socio-Economic Development of Rural Areas]. Stratehiia rozvytku turyzmu u XXI stolitti u konteksti staloho rozvytku. Lviv: LIET, 2016. 244-251.
“Silskyi zelenyi turyzm yak faktor silskoho rozvytku : rekomendatsii «kruhloho stolu» (Opishnia - Dykanka Poltavska oblast, 15-16 serpnia 2015 r.)“ [Rural Green Tourism as a Factor of Rural Development: Recommendations of the "Round Table" (Opishnya - Dykanka Poltava Region, August 15-16, 2015)]. https://www.greentour.com.ua/english/node/385
Atamanchuk, Z. A. “Perspektyvy rozvytku ahroturyzmu v umovakh tsyfrovizatsii ekonomiky“ [Prospects for the Development of Agritourism in the Context of Digitalization of the Economy]. In Konkurentni stratehii natsionalnykh vyrobnykiv ahropromyslovoi produktsii u suchasnii paradyhmi hlobalnoho ekonomichnoho seredovyshcha. Vinnytsia: DonNU, 2019.
Kudla, N. Ye.Silskyi turyzm: osnovy pidpryiemnytstva ta hostynnosti [Rural Tourism: Basics of Entrepreneurship and Hospitality]. Kyiv: Tsentr navchalnoi literatury, 2015.
Dorosh, Yu. S. “Dosvid orhanizatsii silskoho turyzmu v krainakh Yevropy (na prykladi Nimechchyny)“ [Experience in Organizing Rural Tourism in European Countries (on the Example of Germany)]. Stratehiia rozvytku turyzmu u XXI stolitti u konteksti staloho rozvytku. Lviv: LIET, 2016. 212-219.

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