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Researching and Improving the Strategic Planning of the Foreign Economic Activity of Enterprise
Yevtushenko V. A., Liashevska V. I., Chupryniuk Y. V.

Yevtushenko, Viktoriia A., Liashevska, Viktoriia I., and Chupryniuk, Yuliia V. (2020) “Researching and Improving the Strategic Planning of the Foreign Economic Activity of Enterprise.” Business Inform 6:23–29.
https://doi.org/10.32983/2222-4459-2020-6-23-29

Section: International Economic Relations

UDC 339.92

Abstract:
The article covers the modern features of the implementation of strategic planning of the foreign economic activity (FEA) of enterprise, taking into account the current unstable external environment, its novelty and complexity. Strategic planning is defined as an important element of the enterprise’s system of the external economic activity management. For the long-term existence of enterprise on the international market, the basic objectives are set, the prerequisites for the introduction of the FEA in the enterprise and its transition to strategic planning are considered. Based on an analysis of the scientific works of domestic scholars, the structure and stages of the strategic planning process for the enterprise’s foreign economic activities are developed. In order to ensure the efficient operation of the system of strategic planning of the FEA in the enterprise, based on the obtained results of the development of stages, a number of requirements in accordance with its features are determined. In order to successfully implement strategic planning of the FEA, the principles for its implementation are defined and characterized. The process of strategic planning of the FEA is analyzed, types of management activities are formulated. As a result, mandatory criteria for the strategic planning of foreign economic activity are allocated.

Keywords: strategic planning, foreign economic activity, management, strategy, enterprise.

Fig.: 4. Tabl.: 2. Bibl.: 8.

Yevtushenko Viktoriia A. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Liashevska Viktoriia I. – Candidate of Sciences (Economics), Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Chupryniuk Yuliia V. – Student, Faculty of Economics, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

Chukhlata, Zh. H. “Osoblyvosti stratehichnoho upravlinnia pidpryiemstvom v suchasnykh umovakh“ [Peculiarities of Strategic Management of the Enterprise in Modern Conditions]. Visnyk ekonomiky transportu i promyslovosti, no. 62 (2018): 362-367. DOI: 10.18664/338.47:338.45.v0i62.133978
Saher, L. Yu., and Zarubina, V. V. “Stratehichne planuvannia diialnosti promyslovykh pidpryiemstv na prykladi TOV «Impuls»“ [Strategy Planning of Industrial Enterprises for Example of «Impuls»]. Efektyvna ekonomika. 2014. http://www.economy.nayka.com.ua/?op=1&z=3146
Balas, D. S., and Krakhmalyova, N. A. “Stratehichne planuvannia na pidpryiemstvi hotelnoho hospodarstva“ [Strategic Planning at the Hotel Industry]. Osvitnyo-innovatsiina interaktyvna platforma «Pidpryiemnytski initsiatyvy». Kyiv: KNUTD, 2018. 24-28.
Utkina, Yu. M., and Tupikova, O. H. “Stratehichni napriamky pidvyshchennia efektyvnosti diialnosti pidpryiemstv u suchasnykh umovakh hospodariuvannia“ [Strategic Directions of Increase of Efficiency of Activity of the Enterprises in Modern Conditions of Managing]. Visnyk ekonomiky transportu i promyslovosti. 2018. http://vetp.kart.edu.ua/images/arhiv/2018/64/15.pdf
Butko, M. P. et al. Stratehichnyi menedzhment [Strategic Management]. Kyiv: Tsentr navchalnoi literatury, 2016.
Orlova, D. V., and Dolhalyova, O. V. “Protses stratehichnoho planuvannia na pidpryiemstvi“ [Process of Strategic Planning at the Enterprise]. Zbirnyk naukovykh prats DonNABA. 2018. https://donnaba.edu.ua/journal/images/3-2018-13/12.pdf
Arikov, V. P. “Formuvannia novykh pidkhodiv shchodo planuvannia zovnishnyoekonomichnykh operatsii pidpryiemstva“ [Formation of New Approaches to Planning Foreign Economic Operations of the Enterprise]. In Menedzhment XXI stolittia: suchasni modeli, stratehii, tekhnolohii, part 2, 19-25. Vinnytsia: Tsentr pidhotovky naukovykh ta navchalno-metodychnykh vydan VTEI KNTEU, 2019.
Utkina, Yu. M., and Stanovykhina, H. O. “Stratehichne planuvannia lohistychnoi diialnosti“ [Strategic Planning of Logistics Activities]. Visnyk ekonomiky transportu i promyslovosti, no. 60 (2017): 199-208. DOI: 10.18664/338.47:338.45.v0i60.123182

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