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Digital Management: The Development Problems and Prospects
But-Gusaim O. H., Kovtunenko K. V.

But-Gusaim, Oleksandr H., and Kovtunenko, Kseniia V. (2020) “Digital Management: The Development Problems and Prospects.” Business Inform 6:297–304.
https://doi.org/10.32983/2222-4459-2020-6-297-304

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 4

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UDC 658:004

Abstract:
The article explores the relevance of digital management, the essence of this concept and the basic approaches that define the concept of digitalization. The article carries out a research of scientific literature, which determines the direction of development of the processes of digitization of management and the importance in this process of the labor force, having a sufficient level of skills and being capable to apply creative and new approaches to problem solving. According to the results of the study, the main strengths of digital management, which can solve a number of problems of modern business, are allocated. At the same time, the problems of digital management are also displayed. These include reducing the importance of the person in the business processes, as the role of the leader becomes less and less defined in the context of automation. There are additional risks that the manager may lose the ability to think critically and set clear goals. It is very important not to overestimate the role of automation, because it should be primarily aimed at assisting, and not at tight management of the activities of companies within the defined templates. With insufficient competence, professionals cannot interact operatively with automated systems, which creates additional management difficulties. The development of digital management technologies is directed towards solving the task of creation of a program of full automation of business processes, which is based on a painstaking analysis of the activities of business processes taking place in past periods. It is important to determine the role of staff, the specifics of formation of the material, financial flows and money flows. In order to implement such software complexes, it will be necessary to create a theoretical, methodological and technological substantiation. The publication identifies the main tasks, the implementation of which will help in compiling the algorithm of the program of integrated digitalization of management.

Keywords: digital management, digitalization, algorithm, business processes.

Fig.: 2. Tabl.: 1. Bibl.: 18.

But-Gusaim Oleksandr H. – Postgraduate Student, Department of International Management and Innovation, Institute of Economics and Management of the National University (1 Shevchenka Ave., Odesa, 65044, Ukraine)
Email: [email protected]
Kovtunenko Kseniia V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of International Management and Innovation, Odesa National Polytechnic University (1 Shevchenka Ave., Odesa, 65044, Ukraine)
Email: [email protected]

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