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Generating the Managerial Impacts to Ensure the Diversification and Integration Vector of the Enterprise’s Development: The Scientific-Practical Aspect
Zalutska K. Y.

Zalutska, Khrystyna Ya. (2020) “Generating the Managerial Impacts to Ensure the Diversification and Integration Vector of the Enterprise’s Development: The Scientific-Practical Aspect.” Business Inform 6:340–350.
https://doi.org/10.32983/2222-4459-2020-6-340-350

Section: Management and Marketing

UDC 334.024

Abstract:
The article is aimed at substantiating the scientific-practical approach to generating managerial impacts to ensure the diversification and integration vector of the enterprise’s development. The research is carried out with the use of the following methods: generalization, abstract-logical, induction, deduction, systematization, formalization, calculation-constructive. It is determined that modern enterprises operate in conditions of the neo-technological reproduction, as they are influenced by an environment characterized by a high level of technology, which, accordingly, leads to the emergence of such results of the enterprise’s activities (improved, upgraded, radically different), which provide it with greater stability and efficiency in these conditions, that is, requires their certain technical and technological modification. It is proved that the efficient direction of the enterprise’s development in the neo-technological conditions of reproduction is diversification and integration direction, which will allow optimizing the structure and improve the efficiency of enterprise by strengthening the activities of its prospective business units and abandoning the inefficient ones. A scientific-practical approach to the formation and provision of an effective diversification and integration vector of the enterprise’s development is proposed, taking into account the conditions of its operational environment. It is determined that the use of this approach will optimize the structure of the enterprise and form an effective vector of its diversification and integration development by harmonizing the activities of the relevant business units by setting effective relationships between them. The results of the practical application of the approach under consideration are presented, which confirm its efficiency by increasing the values of the performance indicators in case of a particular enterprise.

Keywords: neo-technological reproduction, diversification and integration vector of development, business units, generation of managerial impact, optimal relationships, transformational processes.

Fig.: 3. Tabl.: 1. Formulae: 7. Bibl.: 20.

Zalutska Khrystyna Ya. – Doctor of Sciences (Economics), Professor, Professor, Department of Enterprise Economics and Investment, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

List of references in article

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