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The Strategic Pyramid as a Basis for the Business-Adjustment of Achieving the Target Points in the Management of the Diversification-Integration Development of Machine-Building Enterprises
Zalutska K. Y.

Zalutska, Khrystyna Ya. (2020) “The Strategic Pyramid as a Basis for the Business-Adjustment of Achieving the Target Points in the Management of the Diversification-Integration Development of Machine-Building Enterprises.” Business Inform 7:316–322.
https://doi.org/10.32983/2222-4459-2020-7-316-322

Section: Management and Marketing

UDC 65.0141:334.0211(334.711)

Abstract:
The result of an efficient management of the diversification-integration development of the machine-building enterprise is getting the maximum synergistic effect from the optimum-effective interaction of the necessary perspective business units among themselves. The basis of ensuring an effective grow-up of the synergistic effect of the interaction of business units of the machine-building enterprise are optimally selected strategies for their development at all levels of management. The relationship of strategies of all levels of management forms a strategic pyramid, which reflects the hierarchical subordination of the strategies of these levels. Accordingly, the purpose of the article is substantiation of a theoretical-methodical approach to modeling of alternative combined scenarios for strategic development of a machine-building enterprise on the basis of strategic pyramid. To achieve the purpose of the research, the article applies the following methods: analysis and synthesis; morphological analysis; logical generalization and comparison; formalization. A unified technology for constructing the strategic pyramid of the diversification-integration development of the enterprise is proposed, taking into account the essence and peculiarities of using the strategic pyramid, requirements of the environment for operation of modern enterprises (neo-technological conditions of reproduction) and conditions for applying the diversification-integration development of these enterprises. The essence of strategies of each level of strategic pyramid of the diversification-integration development of enterprise is closer defined. According to the mentioned technology, architectonics of the strategic pyramid is formed, which provides a choice of alternative combined scenarios of the diversification-integration development of the enterprise as the optimally-effective synergistic strategic set of rational achievement of the set goals.

Keywords: strategic pyramid, diversification-integration development, machine-building enterprise, synergistic effect.

Fig.: 2. Bibl.: 12.

Zalutska Khrystyna Ya. – Doctor of Sciences (Economics), Professor, Professor, Department of Enterprise Economics and Investment, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

List of references in article

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