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A Marketing Analysis of Export Activity of the Agrarian Complex of Ukraine
Rakhman M. S., Trepaliuk Y. O.

Rakhman, Mahbubur S., and Trepaliuk, Yelyzaveta O. (2021) “A Marketing Analysis of Export Activity of the Agrarian Complex of Ukraine.” Business Inform 11:475–482.
https://doi.org/10.32983/2222-4459-2021-11-475-482

Section: Management and Marketing

UDC 339.5

Abstract:
The purpose of the article is to study the sphere of foreign trade in agrarian products using statistical methods and analysis of results; identifying business weaknesses in this sector, prospects and opportunities for the development of the agro-industrial sector in Ukraine. The article considers the essence of marketing research in the field of exports of agro-industrial products. The classification of agricultural products and its impact on the formation and activity of the market of agrarian complex are determined. The main commodity groups of agro-industrial products, the contribution of agriculture to the export activities of Ukraine and the role in the international market are identified. A structural analysis of exported products of the agrarian complex and a dynamic analysis on the basis of the export volumes in recent years are carried out, taking into account the division into commodity groups, according to which the progress of the export agribusiness sphere is determined. A dynamic analysis of the number of economic entities in this sphere is carried out, the factors that affect the attractiveness of the agrarian sector for doing business are defined. The commodity structure of agricultural goods is analyzed, determining the main goods in demand and the perspective directions of trade. The geographical structure of exports of agro-industrial goods is analyzed, indicating the main countries participating in the intensive trade. The impact of the COVID-factor on the development and change of agricultural export volumes is indicated. A SWOT analysis of the sphere is carried out, the main problems and possible ways of their elimination in order to further improve international trade in the field of agrarian complex are identified. A forecast of agricultural exports at the end of 2021 and for 2022 is carried out using the extrapolation method.

Keywords: agro-industrial complex, agricultural production, exports, volumes, structure, dynamics, development, perspective.

Fig.: 8. Tabl.: 1. Bibl.: 9.

Rakhman Mahbubur S. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Trepaliuk Yelyzaveta O. – Student, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

Tsymbaliuk, I., and Rykovska, L. “Teoretychnyi analiz sutnosti ta skladnykiv definitsii «ahrarna sfera»“ [Theoretical Analysis of the Essence and Constituent Definitions of «Agrarian Sphere»]. Ekonomichnyi chasopys Skhidnoievropeiskoho natsionalnoho universytetu imeni Lesi Ukrainky, no. 4 (2017): 13-19. DOI: https://doi.org/10.29038/2411-4014-2017-04-13-19
[Legal Act of Ukraine] (2004). http://zakon.rada.gov.ua/laws/show/1877-15#Text
“Zovnishnia torhivlia“ [Foreign Trade]. Derzhavna sluzhba statystyky Ukrainy. http://www.ukrstat.gov.ua/operativ/menu/menu_u/zed.htm
“Zovnishnia torhivlia Ukrainy tovaramy ta posluhamy u 2020 rotsi“ [Ukraine's Foreign Trade in Goods and Services in 2020]. Ministerstvo ekonomiky Ukrainy. https://www.me.gov.ua/Documents/Detail?lang=uk-UA&id=76438c62-5e54-4931-ad98-7fe59d004a2a&title=ZovnishniaTorgivliaUkrainiTovaramiTaPoslugamiU2020-Rotsi&isSpecial=true
“Klasyfikatsiia silskohospodarskoi produktsii“ [Classification of Agricultural Products]. PARUS. Ynternet-konsultant. http://cons.parus.ua/_d.asp?r=005VQ08568c8fc751f8f85680bc9fe9c5a46d
Mykhailenko, O. H. “Osoblyvosti mizhnarodnoi torhivli silskohospodarskymy tovaramy u konteksti staloho rozvytku“ [Features of International Agricultural Trade in the Context of Sustainable Development]. Aktualni problemy mizhnarodnykh vidnosyn. 2014. http://journals.iir.kiev.ua/index.php/apmv/article/viewFile/2437/2170
Fishchuk, N. Yu., and Bereziuk, Yu. B. “Stratehiia formuvannia ta rozvytku eksportnoho potentsialu ahroprodovolchoho sektoru ekonomiky“ [Strategy Formulation and Development of Export Potential of Agriproductional Sector]. Zbirnyk naukovykh prats VNAU. Seriia «Ekonomichni nauky». 2012. http://repository.vsau.org/getfile.php/6244.pdf
Vladychyn, M. B., and Struk, N. S. “Osoblyvosti zastosuvannia zbalansovanoi systemy pokaznykiv u stratehichnomu upravlinskomu obliku zovnishnyoekonomichnoi diialnosti torhovelnykh pidpryiemstv Ukrainy“ [Features of the Balanced Scorecard Application in Strategic Management Accounting of Foreign Economic Activities of Commercial Enterprises in Ukraine]. Problemy ekonomiky. 2015. https://www.problecon.com/export_pdf/problems-of-economy-2015-4_0-pages-202_209.pdf
Rakhman, M. S., and Babenko, N. M. “Analiz stanu ta perspektyv eksportno-importnykh operatsii zernovykh i zernobobovykh kultur v Ukraini“ [Analyzing the Status and Prospects of Export-Import Operations of Cereals and Legumes in Ukraine]. Biznes Inform, no. 8 (2020): 134-139. DOI:https://doi.org/10.32983/2222-4459-2020-8-134-139

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