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The Types and Risks of Communicative Relations of Staff in the Formation of the Innovative Environment of Tourism Enterprise
Hlynska A. Y., Korchevska L. O., Kokorieva O. V.

Hlynska, Anastasiia Ye., Korchevska, Liliya O., and Kokorieva, Olha V. (2021) “The Types and Risks of Communicative Relations of Staff in the Formation of the Innovative Environment of Tourism Enterprise.” Business Inform 7:70–75.
https://doi.org/10.32983/2222-4459-2021-7-70-75

Section: Innovative Processes

UDC 334.02:65.015

Abstract:
The article is aimed at analyzing the role of communicative relations and their types in the formation of an innovative environment of a tourism enterprise, to identify risks that may arise as a result of their existence. The impossibility of generating innovative approaches without creating an appropriate communicative space based on the relevant psychological principles is determined. The staff should learn to respectfully listen to the ideas of other participants, convince in the prospects of their own ideas, cooperate in solving emerging problems, use a creative approach and readiness to experiment in any issues. The article pays much attention to possible communicative instruments that can be used at different stages of the innovation process, which in complex implementation create an innovative communication network and space. For each stage, probable risks are allocated that can create obstacles to achieve the goal. Based on existing research, four models of communicative relations were allocated depending on the size of the tourism enterprise and the role of management in innovative processes. They are: 1) «Support Center», which originates in the general office of the tourism network or in a specific department of a large travel corporation. 2) «Creative team» is a team in which communications are carried out on the principle of matrix organizational structure. 3) «Core of innovative changes» is the format of creating a separate R&D department responsible for finding new ideas and creative formats for the provision of services, with separate funding and own organizing structure. 4) «Tourism startup» is a small enterprise, the business model of which is a creative approach for the market.

Keywords: innovative environment, communicative relations, staff, risks, tourism enterprise.

Fig.: 1. Tabl.: 1. Bibl.: 10.

Hlynska Anastasiia Ye. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Marketing and Tourism, Kherson National Technical University (24 Beryslavske Chss., Kherson, 73008, Ukraine)
Email: [email protected]
Korchevska Liliya O. – Doctor of Sciences (Economics), Professor, Professor, Department of Management, Marketing and Tourism, Kherson National Technical University (24 Beryslavske Chss., Kherson, 73008, Ukraine)
Email: [email protected]
Kokorieva Olha V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Marketing and Tourism, Kherson National Technical University (24 Beryslavske Chss., Kherson, 73008, Ukraine)
Email: [email protected]

List of references in article

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Liubchenko, N. L. “Systema komunikatsiinoho menedzhmentu pidpryiemstva“ [The System of Communication Management of the Enterprise]. Innovatsiina ekonomika, no. 10 (2013): 40-45.
“Eksperymentuvannia yak rushii innovatsii u biznesi“ [Experimentation as a Driver of Innovation in Business]. Management.com.ua. June 22, 2021. http://www.management.com.ua/review/rev1264.html
“Innovatsiine seredovyshche: poniattia, vyznachennia, stvorennia ta osnovni funktsii“ [Innovation Environment: Concepts, Definitions, Creation and Main Functions]. https://ukr.agromassidayu.com/innovacionnaya-sreda-ponyatie-opredelenie-sozdanie-i-osnovnie-funkcii-a-942907
Komashchenko, I. I. “Komunikatsiinyi menedzhment ta mekhanizmy yoho realizatsii dlia prezentatsii innovatsiinykh proektiv“ [Communication Management and Mechanisms for its Implementation for Presenting Innovation Projects]. Naukovi zapysky Instytutu zhurnalistyky, vol. 1 (2018): 53-61.
Anishchenko, D. R., and Zakharova, O. V. “Problemy ta perspektyvy innovatsiinoho rozvytku pidpryiemstv Ukrainy“ [Problems and Prospects of Innovative Development of Ukrainian Enterprises]. https://conf.ztu.edu.ua/wp-content/uploads/2017/01/10.pdf
Bilyk, R. S. “Osoblyvosti rozvytku innovatsiinoho seredovyshcha v Ukraini v umovakh hlobalnoi konkurentsii“ [Features of Development of the Innovation Environment in Ukraine in the Conditions of Global Competition]. Visnyk Dnipropetrovskoho universytetu. Seriia «Menedzhment innovatsii», no. 4 (2015): 27-35.
Kovchuha, L. I. “Innovatsii v systemi zhyttievoho tsyklu pidpryiemstva“ [Innovations in the Enterprise Life Cycle System]. Upravlinnia ekonomikoiu: teoriia ta praktyka. 2017. http://dspace.nbuv.gov.ua/bitstream/handle/123456789/141380/15-Kovchuga.pdf?sequence=1
“Chomu «ne zlitaie» kultura innovatsii? 11 pravyl tvorennia innovatsiinoho seredovyshcha“ [Why Doesn't the Culture of Innovation "Take Off"? 11 Rules for Creating an Innovative Environment]. Management.com.ua. 24.01.2019. http://www.management.com.ua/notes/innovation-culture.html
Babchynska, O. I. “Komunikatsiinyi protses v upravlinni: osnovni polozhennia“ [Communication Process Management: General Provisions]. Efektyvna ekonomika. 2018. http://www.economy.nayka.com.ua/pdf/9_2018/51.pdf

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