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Formation of a Competitive Strategy of the Airport in Conditions of Uncertainty
Piletska S. T.

Piletska, Samira T. (2022) “Formation of a Competitive Strategy of the Airport in Conditions of Uncertainty.” Business Inform 10:193–198.
https://doi.org/10.32983/2222-4459-2022-10-193-198

Section: Management and Marketing

UDC 656.71

Abstract:
The article states that airports as part of the transport system are the most important component of the national, regional and local infrastructure. It has been proven that the basis of the airport's competitive strategy is the need to ensure its effective operation by adapting to the uncertainty of the external environment; is a tool for the formation and maintenance of competitive advantage, the basis of optimal distribution and effective use of resources. The purpose of the study is to develop a system approach to the formation of a competitive strategy of airports in conditions of uncertainty of the influence of the external environment. It is proved that the system of forming the competitive strategy of the airport is presented in the form of the following subsystems: information support for forming the competitiveness of the airport; airport competitiveness management; planning and forecasting the airport's competitive strategy; complex adaptability to changing operating conditions. It is substantiated that the competitive strategy of the airport: determines the direction of development of the airport as a system, its mission, goals, main tasks, forms and content of activity; establishes a uniform system of priorities for the airport and determines directions for their implementation; is the basis for making decisions in the field of transport policy and the growth of airport capitalization, the development of target programs for the development of the infrastructural component; is considered as a basis for developing a unified vision of the airport's modern role and prospects for its development, interaction with executive and legislative authorities of various levels, business, and users of air transport services. Further developments are aimed at developing a mechanism for forming a competitive strategy of airports in conditions of uncertainty.

Keywords: strategy, competitive strategy, airport, uncertainty, external environment, adaptation.

Fig.: 2. Tabl.: 1. Bibl.: 14.

Piletska Samira T. – Doctor of Sciences (Economics), Professor, Professor, Department of Air Transport Economics, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]

List of references in article

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