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Liburkina L. M.

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Conceptual Principles of Forming a System of Enterprise Strategies
Chepeliuk M. I.

Chepeliuk, Marharyta I. (2022) “Conceptual Principles of Forming a System of Enterprise Strategies.” Business Inform 6:117–121.
https://doi.org/10.32983/2222-4459-2022-6-117-121

Section: Management and Marketing

Article is written in Ukrainian
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UDC 338.242-027.5.1.3-2

Abstract:
The article considers the features of the formation of a system of enterprise strategies. The views of scholars on the concept of «strategy» and its constituent elements are analyzed. On the basis of classical, complex, philosophical, organizational-managerial, system, and rational-proactive approaches to the classification of strategies and the schools of strategies of H. Mintzberg, the author proposes possible options for approaches to forming a system of enterprise strategies. The concepts of «strategy systems» and «formation of a system of strategies» are defined along with the constituent elements. The defined aspects of the formation of the enterprise’s system of strategies are as follows: competition, goal determination, training, cultural, analysis, change, choice, decision-making. Based on the analysis of definitions from the theory of strategic management, such key concepts as «strategic decisions», «strategic goals», «strategic alternatives», «strategic choice» and «strategic instrumentarium» were identified, upon which further research be built. A proactive approach to forming a system of strategies focuses on planning for the future. The basis of these strategies is to anticipate threats, challenges and opportunities in the business environment. Based on the analysis of H. Mintzberg’s strategy schools, attention was focused on three of the listed schools, on the basis of which the basic components for the formation of a system of enterprise strategies were identified – these are culture, knowledge, and the external environment. It can be argued that a unique culture is a unique resource of the organization. Culture contributes to obtaining unique results, it is characterized by causal uncertainty, which makes it difficult for understanding and copying. The presence in the organization of a complex of knowledge and technologies determines the uniqueness of this organization and its ability to engage in a specific type of activity at a certain level of quality. The external environment prepares the organization to adequately respond to external rapid changes and driving forces, to adapt to them, and to qualitatively overcome the hostility of the environment.

Keywords: strategy, strategy system, formation of a system of strategies, knowledge, culture, goal-setting, proactive approach, types of strategies, strategic goals.

Fig.: 1. Bibl.: 15.

Chepeliuk Marharyta I. – Candidate of Sciences (Economics), Associate Professor, Candidate on Doctor Degree, Department of International Economic Relations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

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