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Liburkina L. M.

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Planning of Exhibition Business as a Component of Successful Administration in the Context of Military Aggression in Ukraine and the Global Pandemic
Ivanova M. І., Tryfonova O. V., Varianychenko O. V., Ivanova О. O.

Ivanova, Maryna І. et al. (2022) “Planning of Exhibition Business as a Component of Successful Administration in the Context of Military Aggression in Ukraine and the Global Pandemic.” Business Inform 9:120–128.
https://doi.org/10.32983/2222-4459-2022-9-120-128

Section: Management and Marketing

Article is written in Ukrainian
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UDC 339.1:658.284

Abstract:
The article is aimed at defining the role of administration in the planning of the exhibition business in the context of military aggression in Ukraine and the global pandemic. Over the past four years, Ukraine has been facing problems that have inevitable force and directly affect all spheres of activity. Firstly, the COVID pandemic, which paralyzed business not only in Ukraine, but throughout the world, and secondly, military aggression by the Russian Federation, which increased the risk of carrying out any type of economic activity due to shelling, occupation of territories and hostilities in our country, along with an increase in migrants to many countries of Europe, Asia and America. Modern administration of organizations is based on two main components: firstly, it is the activity of the top management of the organization and, secondly, it is the science and art of business management in the dynamic business environment and intense competition. At this, general scientific and special methods of system-structural analysis and synthesis were used to isolate the exo- and endogenous pandemic risks that manifest themselves at the enterprises of the exhibition business, and systematize additional opportunities for participants of the interactive dialogue-based conference; SWOT analysis to identify factors that affect activities and to determine the factors taken into account when planning a dialogue-based interactive conference. According to the results of the literature review, the stages of organizing a dialogue-based interactive conference were distinguished. An approbation of the theoretical research was implemented on the basis of the results of the activities of LLC «Firm «Metal-Courier», specialized in publishing activities and holding conferences during the organization of exhibitions. An analytical research showed that the effect obtained through the administration of a dialogue-based interactive conference can be used as a target indicator in the administration of the exhibition activities of an enterprise. Further research in this direction is the search and analysis of promising world markets for conducting the dialogue-based interactive conferences.

Keywords: planning, administration of economic entities, interactive dialogue-based conference, exhibition business, pandemic risks, military aggression.

Fig.: 1. Tabl.: 5. Bibl.: 8.

Ivanova Maryna І. – Doctor of Sciences (Economics), Professor, Professor, Department of Management, National Technical University «Dnipro Polytechnic» (19 D. Yavornytskyi Ave., Dnіpro, 49005, Ukraine)
Email: [email protected]
Tryfonova Olena V. – Doctor of Sciences (Economics), Professor, Dean, Faculty of Management, National Technical University «Dnipro Polytechnic» (19 D. Yavornytskyi Ave., Dnіpro, 49005, Ukraine)
Email: [email protected]
Varianychenko Olena V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, National Technical University «Dnipro Polytechnic» (19 D. Yavornytskyi Ave., Dnіpro, 49005, Ukraine)
Email: [email protected]
Ivanova Оleksandrа O. – Bachelor, Faculty of Management, National Technical University «Dnipro Polytechnic» (19 D. Yavornytskyi Ave., Dnіpro, 49005, Ukraine)
Email: [email protected]

List of references in article

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Zakharkin, O. O. et al. “Analiz vplyvu pandemichnoi kryzy COVID-19 na finansovu bezpeku biznesu v Ukraini“ [Analysis of the Impact of the COVID-19 Pandemic Crisis on the Financial Security of Business in Ukraine]. Visnyk Sumskoho derzhavnoho universytetu. Seriia «Ekonomika», no. 4 (2020): 21-28. DOI: 10.21272/1817-9215.2020.4-03
Holovnia, O. M. “Vystavkova industriia: suchasni ekonomichni trendy ta perspektyvy maibutnyoho“ [Exhibition Industry: Current Economic Trends and Prospects of the Future]. Naukovyi visnyk IFNTUNH. Seriia «Ekonomika ta upravlinnia v naftovii i hazovii promyslovosti», no. 1 (2022): 162-171. DOI: 10.31471/2409-0948-2022-1(25)-162-171
Monaco, D. “Linked open data in authoring virtual exhibitions“. Journal of Cultural Heritage, vol. 53 (2022): 127-142. DOI: https://doi.org/10.1016/j.culher.2021.11.002
Hradecky, D. et al. “Organizational readiness to adopt artificial intelligence in the exhibition sector in Western Europe“. International Journal of Information Management, vol. 65 (2022). DOI: https://doi.org/10.1016/j.ijinfomgt.2022.102497
Muntian, I. V., Sokoliuk, K. Yu., and Znachek, R. R. “Vystavkovo-yarmarkova diialnist yak efektyvna orhanizatsiina forma prosuvannia brendu“ [Exhibition and Trade Fair Activities as an Effective Framework for Brand Promotion]. Visnyk Kyivskoho natsionalnoho universytetu tekhnolohii i dyzainu. Seriia «Ekonomichni nauky», no. 2 (2020): 46-55. DOI: https://doi.org/10.30857/2413-0117.2020.2.3
Ofitsiinyi sait pidpryiemstva TOV «Firma «Metal-Kurier». https://metalexpert.com/en/index.html
Chernyshova, L. O. “Svitovyi rynok reklamy: osnovni tendentsii rozvytku“ [World Advertising Market: Main Development Trends]. Infrastruktura rynku, no. 56 (2021): 21-25. DOI: https://doi.org/10.32843/infrastruct56-4

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