BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Changes in Development Strategies of the Enterprises in Ukraine and the Methodology of Their Formation in Wartime Conditions
Oliinyk T. I., Zahynailo V. A., Buriak M. V.

Oliinyk, Tetiana I., Zahynailo, Vladlena A., and Buriak, Maryna V. (2023) “Changes in Development Strategies of the Enterprises in Ukraine and the Methodology of Their Formation in Wartime Conditions.” Business Inform 2:191–196.
https://doi.org/10.32983/2222-4459-2023-2-191-196

Section: Economics of Enterprise

Article is written in Ukrainian
Downloads/views: 5

Download article (pdf) -

UDC 657.62:589.13.11

Abstract:
The purpose of the article is to define the changes that are currently taking place in the strategies of domestic enterprises in a full-scale warfare, to determine the methodology for forming new strategies of Ukrainian enterprises, as well as to find ways to establish the activities of Ukrainian business in a crisis situation. The article analyzes the problems of changing the strategies of Ukrainian enterprises in the conditions of wartime. The factors that most significantly affect doing business in the conditions of russia’s full-scale war against Ukraine are substantiated. The priority tasks faced by domestic enterprises in modern economic conditions have been determined. The priority directions of supporting the economy of our State in the conditions of warfare are considered. The main factors hindering the restoration of the full functioning of enterprises in Ukraine are presented. The principles on which an enterprise can build effective digital marketing during the wartime are revealed. The advantages of the transition of domestic business to online markets are highlighted. The tools on which the methodology used while changing the strategies of domestic enterprises in the conditions of a full-scale war should be based are determined. The stages of the process of changing the strategy of Ukrainian enterprises and the interrelations between them are considered in detail. The conclusions of the article describe the directions in which there should be changes in the strategies of Ukrainian enterprises in the conditions of a full-scale war. Prospects for further research relate to the development of the latest efficient methods of rapid formation of enterprise strategies and the search for strategic alternatives in conditions of uncertainty and a changing external environment.

Keywords: changes in strategies, business, full-scale war, methodology, domestic enterprises, directions, factors.

Fig.: 1. Bibl.: 8.

Oliinyk Tetiana I. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics, Entrepreneurship and Enterprise Management, Oles Honchar Dnipro National University (72 Nauky Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]
Zahynailo Vladlena A. – Student, Faculty of Economics, Oles Honchar Dnipro National University (72 Nauky Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]
Buriak Maryna V. – Student, Faculty of Economics, Oles Honchar Dnipro National University (72 Nauky Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]

List of references in article

Kovalchuk, N. A., and Kaluhar, A. V. “Vyklyky dlia pidpryiemstv Ukrainy v umovakh viiny z Rosiieiu“ [Challenges for Ukraine's Enterprices in the Conditions of War with Russia]. Ekonomika ta suspilstvo, no. 42 (2022). DOI: https://doi.org/10.32782/2524-0072/2022-42-57
Pustiva, V. “Ekonomichna bezpeka vitchyznianykh pidpryiemstv v umovakh viiny“ [Economic Security of Domestic Enterprises in War Conditions]. Finansy, ekonomika, pravo vs viina. 2022. https://www.researchgate.net/profile/Mykhailo-Hantsiak/publication/365186035_Miznarodnij_kongres_Finansi_ekonomika_pravo_vs_vijna/links/6369433c431b1f53007a8a9f/Miznarodnij-kongres-Finansi-ekonomika-pravo-vs-vijna.pdf#page=534
Motorniuk, U. I., and Yaremchuk, T. S. “Vidnovlennia eksportnoho potentsialu Ukrainy v umovakh viiny“ [Restoration of the Export Potential of Ukraine in the Conditions of War]. Ekonomiko-pravovi aspekty hospodariuvannia: suchasnyi stan, efektyvnist ta perspektyvy. 2022. http://repositsc.nuczu.edu.ua/bitstream/123456789/16380/1/конф_Одесса.pdf#page=174
Stratiichuk, V. M. “Relokatsiia pidpryiemstv yak instrument rozvytku ekonomiky v umovakh viiny“ [Relocation of Enterprises as a Tool for Economic Development in Wartime Conditions]. Ekonomiko-pravovi aspekty hospodariuvannia: suchasnyi stan, efektyvnist ta perspektyvy. 2022. http://repositsc.nuczu.edu.ua/bitstream/123456789/16380/1/конф_Одесса.pdf#page=525
Vytvytska, O. M., Suvorova, S. H., and Koriuhin, A. V. “Vplyv tsyfrovoho marketynhu na rozvytok pidpryiemnytstva v umovakh viiny“ [The Impact of Digital Marketing on Entrepreneurial Development in a War Environment]. Ekonomika ta suspilstvo, no. 40 (2022). DOI: https://doi.org/10.32782/2524-0072/2022-40-66
Oliinyk, L. V., and Kuznietsova, L. P. “Metodolohichni zasady formuvannia stratehii rozvytku pidpryiemstva“ [Methodological Principles of Enterprise Development Strategy Formation]. Ekonomika i orhanizatsiia upravlinnia. 2018. https://r.donnu.edu.ua/handle/123456789/750
Kobieliev, V. M., and Zakharchenko, Yu. V. “Teoretychni ta metodolohichni osnovy formuvannia stratehii rozvytku pidpryiemstva“ [Theoretical and Methodological Foundation of Enterprise Development Strategy]. Visnyk ekonomiky transportu i promyslovosti. 2013. https://cyberleninka.ru/article/n/teoretichni-ta-metodologichni-osnovi-formuvannya-strategiyi-rozvitku-pidpriemstva
Hoshovska, O. V., and Trevoho, O. I. “Mekhanizmy publichnoho upravlinnia dlia vidnovlennia viiskovoi ekonomiky“ [Public Administration Tools for Recovery of the Military Economy]. Ekonomika ta suspilstvo, no. 38 (2022): 447-458. DOI: https://doi.org/10.32782/2524-0072/2022-38-24

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster