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Conceptual Provisions for Ensuring the Economic Efficiency of Enterprises in the Service Sector in the Context of the Activation of Innovative Development
Lupak R. L., Mykytyn O. Z.

Lupak, Ruslan L., and Mykytyn, Oleh Z. (2024) “Conceptual Provisions for Ensuring the Economic Efficiency of Enterprises in the Service Sector in the Context of the Activation of Innovative Development.” Business Inform 1:200–207.
https://doi.org/10.32983/2222-4459-2024-1-200-207

Section: Economics of Trade and Services

UDC 330.011.5

Abstract:
The article emphasizes that the sectoral affiliation of enterprise becomes a determining factor in ensuring economic efficiency and choosing directions for activating its innovative development. The service sector has distinctive characteristics from other industries, and its advantage refers to the ability to simultaneously combine in time and space the processes of production, sales and consumption. The importance of establishing and scaling innovation activity as the main vector for ensuring the economic efficiency of service enterprises is substantiated. The stages of ensuring the economic efficiency of enterprises in the service sector in the context of intensification of innovative development have been allocated, which provides for the determination of: 1) the target amount of profit and means of adaptation of enterprise to existential challenges; 2) the volume of services sold, which ensures the receipt of the target profit; 3) parameters of assortment and pricing policy; 4) functional changes (modernization and intoduction of advanced technologies; development and implementation of investment and innovation programs; introduction of progressive forms and methods of service implementation; strengthening cooperation with the subjects of the external investment and innovation environment); 5) the level of differentiation and expansion of the sphere of investment and innovation activity; 6) areas of inter-sectoral partnership and investment and innovation cooperation. The determining factors in ensuring the economic efficiency of service enterprises should be considered: expanding the range of services; improving their quality and affordability; adaptation to market conditions. The authors also allocate instruments for ensuring economic efficiency and intensification of innovative development of enterprises in the service sector – commodity, technological, managerial, market, socioeconomic, institutional, marketing ones.

Keywords: enterprise in the service sector, economic efficiency, innovative development, innovation activity, technologies, ensuring.

Fig.: 2. Bibl.: 15.

Lupak Ruslan L. – Doctor of Sciences (Economics), Professor, Professor, Department of Economics, Lviv University of Trade and Economics (10 Tuhan-Baranovskoho Str., Lviv, 79005, Ukraine)
Email: [email protected]
Mykytyn Oleh Z. – Candidate of Sciences (Engineering), Associate Professor, Associate Professor, Department of Foreign Economic and Customs Activities, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

List of references in article

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Kravchuk, I. “Vplyv innovatsiinoi diialnosti na finansovu efektyvnist pidpryiemstva“ [The Influence of Innovative Activities on the Financial Efficiency of the Enterprise]. Ekonomichnyi forum. 2022. http://e-forum.lntu.edu.ua/index.php/ekonomichnyy_forum/article/view/340/328
Kutsyk, V. I., and Lupak, R. L. “Modeliuvannia konkurentnykh pozytsii pidpryiemstv realnoho sektora ekonomiky na vnutrishnyomu rynku“ [The Modeling of Competitive Positions of Enterprises of Real Sector of Economy in the Domestic Market]. Biznes Inform. 2017. https://www.business-inform.net/export_pdf/business-inform-2017-12_0-pages-244_249.pdf
Kutsyk, V. I., Lupak, R. L., and Hodovaniuk, M. A. “Instrumenty pidvyshchennia efektyvnosti upravlinnia formuvanniam ta vykorystanniam prybutku v tsiliakh kapitalizatsii pidpryiemstva“ [The Tools to Improve Management of Generating and Using Profit with the Aim to Capitalization of Enterprise]. Biznes Inform. 2017. https://www.business-inform.net/export_pdf/business-inform-2017-1_0-pages-167_171.pdf
Kucherenko, S. Yu., Levaieva, L. Yu., and Pryputa, N. V. “Analiz tendentsii rozvytku sfery posluh v ekonomitsi Ukrainy“ [Analysis of Trends in Services Sector Development in the Economy of Ukraine]. Ekonomichnyi visnyk universytetu, no. 49 (2021): 96-107. DOI: https://doi.org/10.31470/2306-546X-2021-49-96-107
Lynnyk, O. I., and Yershova, N. Yu. “Problemy funktsionuvannia ta rozvytku mikro-, maloho ta serednoho biznesu sfery posluh v Ukraini“ [Problems of Functioning and Development of Micro-, Small and Medium Business Services in Ukraine]. Skhidna Yevropa: ekonomika, biznes ta upravlinnia, no. 2 (2021): 74-80. DOI: https://doi.org/10.32782/easterneurope.29-11
Maiboroda, V. M. “Upravlinnia innovatsiinym rozvytkom pidpryiemstv sfery posluh“ [Innovative Development Management of Service Sector Enterprises]. Pidpryiemnytstvo i torhivlia, no. 33 (2022): 49-52. DOI: https://doi.org/10.36477/2522-1256-2022-33-07
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