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Blitz-scaling in the Strategic Configuration of Enterprise Development Transparency Management Based on Digital Coherence
Zaitseva A. S.

Zaitseva, Anna S. (2024) “Blitz-scaling in the Strategic Configuration of Enterprise Development Transparency Management Based on Digital Coherence.” Business Inform 1:249–257.
https://doi.org/10.32983/2222-4459-2024-1-249-257

Section: Economics of Enterprise

UDC 658.5

Abstract:
In the investment environment, which is formed under the influence of management processes in the real sector of the economy, a kind of «vicious circle» arises: the use of outdated, technologically backward production equipment leads to the production of products that lose both price and especially non-price competitiveness, which leads to a decrease in investment attractiveness and complicates the attraction of investment loans. The blitz-scaling strategy has become popular in various industries, including the technology sector. Companies, able to scale their products or services quickly, can find success in the market by means of a rapid gaining of a share. That being said, results may vary depending on the specific industry and market conditions. In recent years, the importance of digital transparency has become even greater due to the demands of society and the growing role of ethical aspects in doing business. Businesses that demonstrate openness and responsibility in the use of digital technologies can expect greater support and trust from customers, investors, and the public. Ensuring transparency and high standards of ethics is crucial to trusting customers and partners because of the ethical aspects of the use of digital technologies. The strategic configuration of enterprise transparency management based on digital coherence is not just a task for enterprises, but also a necessity for their success in the era of digital transformation. Consistent implementation of these principles will allow not only to survive in the face of change, but also to thrive, realizing its existing and hidden potential in a world where digitalization is becoming the norm. Building a model of strategic configuration of enterprise development transparency management based on digital coherence is an important aspect of successful functioning in the modern digital world. This is the basis for the development of strategic plans, which determines the vector of development, avoids differences in the understanding of tasks, contributing to the formation of a common understanding of the goal and ways to achieve it. All these aspects of building transparency in enterprise development through digital technologies pave the way for sustainable success and increased competitiveness in a rapidly changing business environment.

Keywords: blitz-scaling, strategic configuration, management, transparency, development, enterprise, digital coherence.

Fig.: 3. Bibl.: 10.

Zaitseva Anna S. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Educational and Scientific Institute "Ukrainian Engineering and Pedagogical Academy" of V. N. Karazin Kharkov National University (16 Unіversytetska Str., Kharkіv, 61003, Ukraine)
Email: [email protected]

List of references in article

Arefieva, O. V. et al. “Development of the Innovation Activity of Enterprises in the Digital Economy“. International Journal of Advanced Science and Technology. 2020. http://sersc.org/journals/index.php/IJAST/article/view/14703
Korytko, T. et al. “Strategy of Innovative Development of an Enterprise on the Basis of Evaluation of Its Intellectual Capital“. Naukovyi visnyk Natsionalnoho hirnychoho universytetu, no. 3 (2021): 134-141. DOI: https://doi.org/10.33271/nvngu/2021-3/134
Kuzior, A. et al. “The Mechanism of Forming the Strategic Potential of an Enterprise in a Circular Economy“. Sustainability, art. 3258, vol. 14, no. 6 (2022). DOI: https://doi.org/10.3390/su14063258
Arefiev, S. O., Arefieva, O. V., and Kopcha, Yu. Yu. “Protsesnyi pidkhid v rozvytku konverhentnosti investytsiinykh protsesiv na pidpryiemstvi v umovakh dydzhytalizatsii“ [Process Approach in the Development of Convergence of Investment Processes at the Enterprise in the Context of Digitalization]. Problemy ekonomiky, no. 4 (2023): 112-118. DOI: https://doi.org/10.32983/2222-0712-2023-4-112-118
Arefieva, O. V., Kovalchuk, A. M., and Zahaina, S. Yu. “Doslidzhennia pidkhodiv formuvannia ekonomichnoho potentsialu pidpryiemstva u konteksti transparentnosti rozvytku investytsiinykh protsesiv“ [Research of Approaches to Formation of Economic Potential of an Enterprise in the Context of Transparency of Investment Processes]. Ekonomichnyi visnyk Dniprovskoi politekhniky, no. 3 (2023): 131-139. DOI: https://doi.org/10.33271/ebdut/83.131
Prokhorova, V. V., and Pikula, H. S. “Transparentnist ekonomichnoho seredovyshcha yak stratehichna umova rozvytku biznesu“ [Transparency of the Economic Environment as a Strategic Condition for Business Development]. Upravlinnia rozvytkom ekonomichnoho seredovyshcha v umovakh hlobalnykh transformatsii. Kharkiv, 2023. 321-325.
Prokhorova, V., and Zaitseva, A. “Pobudova konfihuratsii biznes-ideolohii novatorskoho typu v upravlinnia rozvytkom pidpryiemstv“ [Construction of the Configuration of Business Ideology of the Innovative Type in the Management of Enterprise Development]. Adaptyvne upravlinnia: teoriia i praktyka. Seriia «Ekonomika», no. 17 (2023). DOI: https://doi.org/10.33296/2707-0654-17(34)-10
Shkurenko, O., Protsenko, V., and Podoliakin, S. “Konfihuratsiia transparentnoho seredovyshcha rozvytku pidpryiemstv yak umova dosiahnennia stratehichnykh zmin“ [Configurations of a Transparent Business Development Environment as a Condition for Achieving Strategic Changes]. Visnyk Khmelnytskoho natsionalnoho universytetu. Seriia «Ekonomichni nauky», no. 4 (2023): 367-371. DOI: https://doi.org/10.31891/2307-5740-2023-320-4-54
Shkurenko, O., and Slastianykova, K. “Konverhentsiia protsesiv upravlinnia pidpryiemstvamy v umovakh hlobalizatsiinykh transformatsii“ [Convergence of Business Management Processes under Globalization Transformations]. Adaptyvne upravlinnia: teoriia i praktyka. Seriia «Ekonomika», no. 17 (2023). DOI: https://doi.org/10.33296/2707-0654-17(34)-12
Shkurenko, O., and Chorna, T. “Innovatsiina stratehiia rozvytku pidpryiemstva v umovakh adaptatsii do suchasnykh vyklykiv“ [Innovative Strategy for the Development of the Enterprise in the Conditions of Adaptation to Modern Challenges]. Adaptyvne upravlinnia: teoriia i praktyka. Seriia «Ekonomika», no. 16 (2023). DOI: https://doi.org/10.33296/2707-0654-16(32)-10

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