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Features of Managing the Logistic Processes of e-Commerce of the Enterprise
Tymchyk A. M.

Tymchyk, Artem M. (2024) “Features of Managing the Logistic Processes of e-Commerce of the Enterprise.” Business Inform 2:272–278.
https://doi.org/10.32983/2222-4459-2024-2-272-278

Section: Management and Marketing

Article is written in Ukrainian
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UDC 658.8

Abstract:
In the context of the rapid development of digital technologies and increasing consumer demands, the efficiency of logistic processes is becoming a decisive factor in the success of electronic trading platforms. The aim of the article is to identify ways to improve the logistics management system in the e-commerce sector in Ukraine for integration into the modern exogenous and endogenous contexts of online platforms. The main challenges faced by e-commerce companies in the integration of innovative logistics solutions, as well as strategies for optimizing supply chains in the context of a digitalized environment, are considered. Attention is focused on the importance of adapting logistics systems to the dynamic context of the e-commerce sector, taking into account the automation of ordering processes, inventory management, and improving delivery methods. The impact of digitalization on logistic operations is analyzed, including the use of artificial intelligence and big data to forecast demand and optimize delivery routes. The importance of adapting logistics strategies to constantly changing market conditions is emphasized. The importance of use of an integrated approach when solving logistic problems of e-commerce is emphasized. The key necessary changes in the management of logistic processes in e-commerce have been identified. A number of recommendations for Ukrainian e-commerce companies seeking to optimize their logistics in a digitally globalized environment have been allocated. It is underlined that the integration of modern technologies and flexible supply chain management are key to meeting consumer expectations and ensuring the efficiency of activities in online trade. The article may be useful for analysts and researchers in the field of logistics systems, e-commerce companies. Further research provides for the formation of a system for implementing changes at the strategic and operational level to the logistics management of Ukrainian e-commerce companies.

Keywords: logistics in e-commerce, supply chain management, optimization of logistic processes, digitalization of logistics, artificial intelligence in logistics.

Tabl.: 1. Bibl.: 13.

Tymchyk Artem M. – Postgraduate Student, Department of Environmental Management and Entrepreneurship, Taras Shevchenko National University of Kyiv (60 Volodymyrska Str., Kyiv, 01033, Ukraine)
Email: [email protected]

List of references in article

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