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Liburkina L. M.

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A Conceptual Model of Organizational Support for the Formation of a Strategy for Innovative Development of Business Structures
But-Gusaim O. H.

But-Gusaim, Oleksandr H. (2024) “A Conceptual Model of Organizational Support for the Formation of a Strategy for Innovative Development of Business Structures.” Business Inform 3:102–109.
https://doi.org/10.32983/2222-4459-2024-3-102-109

Section: Innovative Processes

Article is written in Ukrainian
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UDC 330.341:65.012.23

Abstract:
The article is devoted to the development of a theoretical model that allows to optimize the interaction of organizational elements to stimulate innovation: resources, finance, innovation, management. The purpose of the study is to develop a conceptual model of organizational support for the formation of innovative strategies by business structures in the context of globalization. The general scientific research methods used to achieve this goal include literature analysis, information synthesis, modeling, induction and deduction methods. The paper examines the essence of organizational processes, reviews business resources and defines the essence of organizational support. This definition is interpreted in the context of innovative development, which resulted in a set of data for modeling the organizational support of the innovation strategy. The novelty of the study lies in the development of a conceptual model of organizational support for the formation of a strategy for innovative development of business structures. It is an integrated approach that takes into account the need to integrate various resources and processes to stimulate innovation activity in companies. The model is based on a balanced combination of tangible and intangible assets and requires effective management of financial resources, development of innovation policy and efficient management of organizational processes. The interaction between different elements of the system is central to this model, which contributes to the generation of innovative ideas and their implementation. An innovation strategy aimed at ensuring business success considers financial resources as a key factor in supporting innovation activities. Optimization of equity capital, attraction of credit programs and cooperation with investors require flexibility in financial planning and the ability to adapt to changes in the market. The practical significance of the article lies in the fact that it provides business structures with tools and methods for the effective formation of an innovation development strategy. This helps to increase competitiveness, ensure stability and market promotion through the creation and implementation of innovative products and services.

Keywords: business structures, innovation, strategy, organizational process, organizational support.

Fig.: 2. Tabl.: 1. Bibl.: 10.

But-Gusaim Oleksandr H. – Postgraduate Student, Department of International Management and Innovation, Institute of Economics and Management of the National University (1 Shevchenka Ave., Odesa, 65044, Ukraine)
Email: [email protected]

List of references in article

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