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Features of the Processes of Digitalization of Small and Medium-Sized Businesses in Ukraine
Reshetnyak O. I., Bielikova N. V., Yurchenko O. K., Kalashnikova K. Y.

Reshetnyak, Olena I. et al. (2024) “Features of the Processes of Digitalization of Small and Medium-Sized Businesses in Ukraine.” Business Inform 6:79–93.
https://doi.org/10.32983/2222-4459-2024-6-79-93

Section: Information Technologies in the Economy

Article is written in Ukrainian
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UDC 338.49:334.012.64

Abstract:
The aim of the article is to identify the key features of the processes of digitalization of small and medium-sized businesses in Ukraine. Analyzing and summarizing the scientific works of scientists that were placed in the Scopus database, with the help of the VOSviewer program in the thematic area of «digitalization» and «SMEs», the views on this research issue were systematized. An analysis of the current level of digitalization of small and medium-sized enterprises (SMEs) in Ukraine was also carried out, which demonstrated that the introduction and use of digital technologies is lower compared to the level of digitalization of SMEs in the EU countries, which necessitates the intensification of the introduction of digital technologies and tools to ensure their competitiveness. The key advantages and barriers to the introduction of digital technologies in the activities of SMEs in Ukraine are identified, the main instruments for implementing the digital strategy of SMEs and the scope of their application are characterized, in particular for the construction industry. Among the main obstacles to the implementation of digitalization of SMEs are: the inability to invest in high-value digital tools and relatively high operating costs for maintenance; lack of digital competencies among managers and employees; resistance to change on the part of workers and unwillingness to change on the part of managers. Recommendations on digitalization of SMEs in Ukraine in conditions of limited resources are provided: introduction of the «learning culture» in SMEs, which is important for the use of digital technologies; creating a roadmap for achieving the business goals of SMEs’ digitalization, setting clear priorities for digital transformations depending on the cruciality of the business problems they solve; establishing cooperation with companies that can be useful for ensuring effective digitalization processes, researching the experience of other companies; search for opportunities to receive grants and financial support from government programs and international organizations aimed at supporting the digitalization of SMEs; the use of agile approaches in the implementation of digital solutions to ensure constant readiness for rapid changes and adaptation to new market conditions.

Keywords: digitalization, digital technologies, small and medium-sized enterprises, competitiveness, digital strategy, construction industry.

Fig.: 2. Tabl.: 3. Bibl.: 35.

Reshetnyak Olena I. – Doctor of Sciences (Economics), Associate Professor, Head of, Sector of Industrial Policy and Innovative Development of the Department of Industrial Policy and Energy Security, Research Centre for Industrial Problems of Development of NAS of Ukraine (2 floor 1-a Inzhenernyi Ln., Kharkiv, 61166, Ukraine)
Email: [email protected]
Bielikova Nadiia V. – Doctor of Sciences (Economics), Professor, Academic secretary, Research Centre for Industrial Problems of Development of NAS of Ukraine (2 floor 1-a Inzhenernyi Ln., Kharkiv, 61166, Ukraine)
Email: [email protected]
Yurchenko Oleksiy K. – Postgraduate Student, Research Centre for Industrial Problems of Development of NAS of Ukraine (2 floor 1-a Inzhenernyi Ln., Kharkiv, 61166, Ukraine)
Email: [email protected]
Kalashnikova Kateryna Yu. – Web Designer, Intellias (39 Sumska Str., Kharkiv, 61000, Ukraine)
Email: [email protected]

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