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The Impact of Digital Transformation on the Intellectual Potential of the Enterprise
Kuzminska N. L., Kotsiubailo M. R.

Kuzminska, Nataliia L., and Kotsiubailo, Mariia R. (2024) “The Impact of Digital Transformation on the Intellectual Potential of the Enterprise.” Business Inform 8:151–157.
https://doi.org/10.32983/2222-4459-2024-8-151-157

Section: Information Technologies in the Economy

Article is written in Ukrainian
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UDC 004:331.101.3:65.011.56

Abstract:
The aim of the study is to identify and analyze the impact of digital technologies on the development of the intellectual potential of enterprise, as well as to develop recommendations for optimizing these processes in the context of digital transformation. The article examines the impact of digital transformation on the intellectual potential of enterprise, in particular on the organization’s ability to innovative development, effective use of knowledge and adaptation to rapidly changing market conditions. The main approaches to the definition of the concepts of «digitalization» and «digital transformation» are considered, with special attention to their importance in the modern business environment, where technological changes are becoming a key factor of competitiveness. The relationship between digital transformation and the intellectual potential of enterprise is determined. It is emphasized that digital transformation opens up new opportunities for the development of intellectual potential, contributes to its growth and the ability to quickly respond to new challenges. The article focuses on that that intellectual potential is not only the result of digital transformation, but also an important resource that is necessary for the successful implementation of digital technologies and the creation of competitive advantages. The main aspects of the impact of digitalization (as a key component of digital transformation) on the intellectual potential of the enterprise are described, including the improvement of knowledge management, the development of human capital and the increase in the overall efficiency of the enterprise. The article also discusses specific examples of the introduction of digital technologies in government structures and the business environment, illustrating the role of digitalization in increasing the level of knowledge, skills and competencies of employees, as well as its contribution to the overall productivity and innovative development of companies. Based on the carried out analysis, the main challenges faced by enterprises in the course of digital transformation are identified, including: resistance to change, lack of qualified personnel and risks associated with information security. Strategies for overcoming these challenges, which will contribute to the effective use of intellectual potential in the digital economy, are suggested.

Keywords: digitalization, digital transformation, intellectual potential, innovative development of companies.

Fig.: 1. Tabl.: 1. Bibl.: 15.

Kuzminska Nataliia L. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Entrepreneurship, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)
Email: [email protected]
Kotsiubailo Mariia R. – Student, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)

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