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The Latest Trends in the Development of Strategic Management
Kadykova I. M., Babenko D. I.

Kadykova, Iryna M., and Babenko, Dmytro I. (2024) “The Latest Trends in the Development of Strategic Management.” Business Inform 8:413–421.
https://doi.org/10.32983/2222-4459-2024-8-413-421

Section: Management and Marketing

Article is written in Ukrainian
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UDC 658:005.21

Abstract:
The work is devoted to the study of the main modern global trends in the development of strategic management of organizations, which is relevant in the context of rapid changes in the market, the development of new technologies and management methodologies, as well as the growing requirements for business flexibility and adaptability. The article highlights the main latest trends in strategic management: digital transformation, sustainable development, agile management. When considering the impact of digital transformation, special attention is paid to the impact of the development of the IT industry on staffing and information support for the strategic management of enterprises and organizations. A matrix of competencies for new positions (Data Engineer, BI-specialist, Data Scientist, Data Analyst) in strategic management has been built. A new interpretation of the data-driven decision-making as a process of using data to adjust business strategies and effective decision-making is considered. When disclosing the content of the trend of sustainable development in strategic management, emphasis is placed on hybrid organizations and non-economic components of their activities. A definition of the sustainable development project and the sustainable development program on the basis of the developed conceptual model LRNG is proposed. Hybrid organizations implement sustainable development projects, combining the creation of social/environmental value and ensuring economic attractiveness. The LRNG model provides for positioning based on qualitative assessments of the effects of a project/program of sustainable development on the matrix «importance/strength of the effect» with the construction of his/her profile with differentiation by types of effect (local, regional, national, global). The authors also emphasize that the trend towards «agile management» has been noticeable over the past decade, and today in strategic management special attention is paid to such a component of it as compliance management.

Keywords: strategic management, digital transformation, staffing, process management, hybrid organization, social innovation, project management.

Fig.: 2. Tabl.: 2. Formulae: 4. Bibl.: 17.

Kadykova Iryna M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Project Management in Municipal Economy and Construction, O. M. Beketov National University of Urban Economy in Kharkiv (17 Chornohlazivska Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Babenko Dmytro I. – Postgraduate Student, Department of Management and Public Administration, O. M. Beketov National University of Urban Economy in Kharkiv (17 Chornohlazivska Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

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