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The Current Trends and Factors Influencing the Financial Support of Publishing Industry Enterprises
Sotnyk V. V.

Sotnyk, Viktoriia V. (2025) “The Current Trends and Factors Influencing the Financial Support of Publishing Industry Enterprises.” Business Inform 10:302–309.
https://doi.org/10.32983/2222-4459-2025-10-302-309

Section: Investment Processes

UDC 336.1:655.4

Abstract:
The article examines current trends and features of financial support for publishing industry enterprises amid economic instability, digital transformation, and the war-related impact on the market. Internal and external factors determining the financial stability of publishing enterprises are analyzed, including management efficiency, marketing strategies, technological infrastructure, capital structure, market demand, government support, international integration, and the sociocultural significance of products. Special attention is given to prospective instruments for attracting financial resources, such as crowdfunding, venture investments, grant and government programs, digital platforms, corporate sponsorship, international partnerships, as well as alternative mechanisms for micro-investing and content licensing. It is determined that the combination of traditional and innovative funding sources ensures flexibility, stability, and competitiveness of enterprises in modern conditions, allowing for cost optimization, increased product profitability, the formation of anti-crisis financial strategies, and the integration of Ukrainian publishers into the global book market. Both international and domestic experiences are generalized, enabling the development of adaptive financial strategies that consider national specifics, cultural value of products, and contemporary global challenges. It is shown that digitalization of publishing processes, the development of electronic and audiobooks, demand analytics, and the integration of marketing and financial strategies are key factors in enhancing financial efficiency. The research results may serve as a basis for efficient financial management in the publishing sector, ensuring sustainable enterprise development, strengthening their sociocultural role, and supporting the country’s cultural sphere.

Keywords: innovative instruments, publishing industry, enterprises, influencing factors, financial support.

Fig.: 1. Tabl.: 2. Bibl.: 11.

Sotnyk Viktoriia V. – Candidate of Sciences (Economics), Associate Professor, Department of Management named after Professor I. S. Zavadsky, National University of Life and Environmental Sciences of Ukraine (15 Heroiv Oborony Str., Kyiv, 03041, Ukraine)
Email: [email protected]

List of references in article

Abakumenko, O. V., & Kutsenko, V. I. (2016). Kraudfandynh yak instrument finansuvannia innovatsiino-tekhnolohichnykh proektiv [Crowdfunding as a tool for financing innovation and technology projects]. Chernihivskyi naukovyi chasopys. Seriia 1 «Ekonomika i upravlinnia», 1, 52–60. http://journals.stu.cn.ua/scientific_e-journal_of_chernigov/article/view/144774
Burnashov, I. Yu. (2024). Fenomen ukrainskykh vydavtsiv: knyzhkovyi rynok pid chas voiennoho stanu (ohliadova dovidka za materialamy presy ta internetu 2023–2024 rr.). DZK, 5/3. https://nlu.org.ua/storage/files/Infocentr/Tematich_ogliadi/2024/30.05.2024.pdf
Hlushchenko, A. (2014). Finansy pidpryiemstv [Business finance]. Mahnoliia-2006.
Keh, H. T. (1998). Evolution of the Book Publishing Industry: Structural Changes and Strategic Implications. Journal of Management History, 4(2), 104–123. https://doi.org/10.1108/13552529810219593
Lysiak, L. V. (Red.). (2017). Finansy [Finance]. TOV «Aktsent PP».
Murakhovskyi, A. (2015). Formuvannia stratehii rozvytku knyzhkovoi industrii [Formation of a strategy for the development of the book industry]. Visnyk Knyzhkovoi palaty, 1, 3–7. http://nbuv.gov.ua/UJRN/vkp_2015_1_2
Shpak, V. I. (2022). Vydavnychyi biznes: knyha redaktora [Publishing business: editor's book] (2-he vyd. dop. i pererob.). DP «Ekspres-obiava».
Thompson, J. B. (2012). Merchants of culture: The publishing business in the twenty-first century. Polity Press.
Throsby, D. (2001). Economics and culture. Cambridge University Press. https://catdir.loc.gov/catdir/samples/cam031/00063072.pdf
Throsby, D. (2012). The economics of cultural policy. Cambridge University Press. https://doi.org/10.1017/CBO9780511845253
World Intellectual Property Organization (WIPO). (2023). Publishing industry report 2023. Geneva. https://www.wipo.int/portal/en/index.html

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