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Liburkina L. M.

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Digital Transformation of Crisis Management: From Reaction to Prevention of Risks
Biletska I. M.

Biletska, Iryna M. (2025) “Digital Transformation of Crisis Management: From Reaction to Prevention of Risks.” Business Inform 9:376–384.
https://doi.org/10.32983/2222-4459-2025-9-376-384

Section: Management and Marketing

Article is written in Ukrainian
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UDC 336.2

Abstract:
The focus of this scientific study is on current issues in crisis management, particularly digital aspects aimed at anticipating risks. It is noted that the traditional crisis management model was reactive, focusing on diagnosing problems only after they appeared; localizing crisis phenomena in the short term; minimizing losses rather than seeking new opportunities. It has been shown that modern crisis management capabilities and digitalization allow a shift from «firefighting» to managing future threats. It is determined that digital solutions enable the formation of a «predictive management» model – management based on forecasting and threat prevention. This includes early identification of potential crisis factors; scenario modeling; establishing a rapid response system based on automated algorithms; strategic resource reservation; forming a culture of flexibility and innovation within an organization. The stages of crisis management in synergy with strategic thinking and digital technologies, as well as digital crisis management methods, are examined. Through the use of digital crisis management methods the advantages of their application have been identified, which include: rapid response to environmental changes; increased accuracy of forecasts and decisions; cost reduction through automation; creation of a knowledge base for future crisis scenarios; improved communication and process transparency. It is recommended that enterprises move from reactive actions to proactive risk management. These ensure: early threat detection; prompt managerial decision-making; reduction of financial and reputational losses; development of long-term business resilience.

Keywords: crisis management, digital crisis management technologies, stages of crisis management, digital crisis management methods.

Fig.: 2. Bibl.: 18.

Biletska Iryna M. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of International Economics, Marketing and Management, Ivano-Frankivsk Educational and Scientific Institute of Management of the West Ukrainian National University (32 Dnistrovska Str., Ivano-Frankivsk, 76018, Ukraine)
Email: [email protected]

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