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Liburkina L. M.

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Economic Assessment of the Commercialization Potential of the Patent for the «Method for Preparing a Long Shelf-Life Culinary Dish» Using PEST and SWOT Analyses
Volikov V. V., Shevchenko Y. O.

Volikov, Volodymyr V., and Shevchenko, Yevhenii O. (2025) “Economic Assessment of the Commercialization Potential of the Patent for the «Method for Preparing a Long Shelf-Life Culinary Dish» Using PEST and SWOT Analyses.” Business Inform 9:400–409.
https://doi.org/10.32983/2222-4459-2025-9-400-409

Section: Management and Marketing

Article is written in Ukrainian
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UDC 330.341.1:005.21:664

Abstract:
The aim of the article is to conduct an economic assessment of the commercialization potential of Ukrainian utility model patent No. 157870 «Method for preparing a long shelf-life culinary dish» using PEST and SWOT analysis methods. By analyzing the experience of global and domestic researchers, the article highlights the feasibility of using PEST and SWOT analysis methods as efficient marketing tools for evaluating the commercialization potential of technologies similar to the method for preparing a long shelf-life culinary dish. The main external environmental factors affecting the outcome of patent commercialization were studied, grouped into political, economic, social, and technological categories. Based on the analysis of sources, the main internal controllable factors were identified as: technology readiness level of the patent for production – has been trialed in the food industry; personnel competence – employees have a high level of knowledge, skills, and abilities; availability of financial resources – own funds, grants, government support programs; experience – the team has experience in producing long-shelf-life food products; marketing strategy – includes tools to mitigate risks related to initial investments and competition from imported equivalents through government support, acquisition of international fund grants, expansion of foreign partnerships, and export markets; organizational structure – an experienced team of professionals ready to implement the project, ensuring efficient resource allocation and coordination to achieve strategic goals; intellectual property protection – a Ukrainian patent for utility model No. 157870 has been obtained. It is noted that internal factors provide sufficient potential for the implementation of the proposed method in the food industry, taking into account the changing external environment. The results of the PEST analysis and SWOT analysis are planned to be used in further research dedicated to the marketing strategy for scaling the application of technologies similar to the «method for preparing a long shelf-life culinary dish» in food production.

Keywords: innovations, intellectual property commercialization, economic assessment, utility model, food industry, long-term food products.

Fig.: 1. Tabl.: 2. Bibl.: 16.

Volikov Volodymyr V. – Candidate of Sciences (Economics), Lead Engineer, State Scientific Institution «Institute for Single Crystals» of National Academy of Sciences of Ukraine (60 Nauky Ave., Kharkiv, 61072, Ukraine)
Email: [email protected]
Shevchenko Yevhenii O. –

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