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The Impact of the Development of the Circular Economy on Transformational Processes in International Business
Kuznietsov A. E., Otenko I. P.

Kuznietsov, Anton E., and Otenko, Iryna P. (2026) “The Impact of the Development of the Circular Economy on Transformational Processes in International Business.” Business Inform 7:106–114.
https://doi.org/10.32983/2222-4459-2026-7-106-114

Section: International Economic Relations

Article is written in Ukrainian
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UDC 339.9:338.2:502.131.1

Abstract:
The article examines how the development of the circular economy is reshaping the architecture of international business, global value chains, corporate business models, investment priorities, and regulatory approaches. It is demonstrated that circularity has evolved beyond a purely environmental issue to become a key factor in competitiveness, resilience, and market access. In this context, the traditional «take-make-consume-dispose» product lifecycle is shifting; instead, the focus is towards aspects of regeneration and consumer-perceived value, such as eco-design, servicization, repairability, reuse, remanufacturing, digital material traceability, and the use of secondary raw materials. For the strategic orientation of a business, this entails a shift from maximizing short-term sales volume to managing the value of materials, components, and products throughout their entire lifecycle. Particular attention is paid to the European regulatory context, global circularity indicators, and the Ukrainian dimension of this transformation amidst the processes of European integration, the creation of institutional incentives, and the reconstruction of the national economy. It is substantiated that for Ukraine, the circular economy should be viewed not merely as an adjunct to environmental policy along with the conception of social responsibility, but as a fundamental principle of sustainable economic development, the reconstruction of infrastructure, industry, and waste management systems, and integration into new value chains within the international business environment.

Keywords: circular economy; international business; business model; long-term competitiveness; global value chains; eco-design; reverse logistics; resource efficiency; ESG; Ukraine; European integration.

Fig.: 4. Tabl.: 2. Bibl.: 22.

Kuznietsov Anton E. – Postgraduate Student, Department of International Economic Relations and Business Security, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61165, Ukraine)
Email: [email protected]
Otenko Iryna P. – Doctor of Sciences (Economics), Professor, Professor, Department of International Economic Relations and Business Security, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61165, Ukraine)
Email: [email protected]

List of references in article

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