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RESEARCH CENTER FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

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Liburkina L. M.

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Transformation of Household Needs in the Context of Digitalization
Bila I. S., Paliienko T. P., Sedliar D. O.

Bila, Iryna S., Paliienko, Tetiana P., and Sedliar, Diana O. (2026) “Transformation of Household Needs in the Context of Digitalization.” Business Inform 9:30–39.
https://doi.org/10.32983/2222-4459-2026-9-30-39

Section: Economic Theory

Article is written in Ukrainian
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UDC 330.162.1:004.9

Abstract:
Researching household needs in the context of digitalization allows for determining public sentiment and the level of the country’s economic development, executing strategic planning for economic development under conditions of crisis and uncertainty, and formulating appropriate economic policies: educational (building and developing digital and financial literacy, forming cyber hygiene skills, establishing flexible learning formats and ensuring access to them, etc.), financial (organizing secure transactions, ensuring accessibility of digital financial services, etc.), tax (taxing new income forms, introducing digitalization incentives), security-related (countering online fraud, protecting personal data, building digital infrastructure), and informational (ensuring access to information, developing anti-disinformation policies), among others. Therefore, the aim of our study is to identify the factors influencing household needs and to determine the role of digitalization along with its directions of impact on the transformation of household needs in general, and Ukrainian households in particular. To analyze both theoretical and practical aspects of the transformation of needs under digitalization, a set of scientific methods and approaches for examining economic phenomena and processes was applied: methods of logical, comparative, and statistical analysis, synthesis, generalization, and the method of ascending from the abstract to the concrete. The impact of digital tools on the transformation of household needs was examined, and the trends driven by the emergence of these tools were described. It was found and substantiated that the key directions of digitalization’s impact on household needs are: 1) fostering the emergence of new needs, manifested in the appearance and growth of demand for virtual concerts, artificial intelligence, cybersecurity, cyber hygiene, and in-game accessories; 2) altering the structure of needs due to the rise of the sharing economy and households’ use of paid subscriptions for various services; 3) generating new methods and means of satisfying needs. The latter was demonstrated through a comparative analysis of traditional versus digital ways of fulfilling needs based on A. Maslow’s hierarchy of needs. The study substantiates the underlying reasons why secondary needs for digital tools shift into primary ones – that is, the change in their prioritization. The findings of this study are of significant importance for both businesses and the State, as an understanding of household needs amidst digitalization aids in designing future products, highlights avenues for optimizing distribution channels, and enables the formulation of future economic policy directions.

Keywords: needs; digitalization; digital tools; household; enterprise; State; household financial behavior; artificial intelligence.

Fig.: 3. Tabl.: 2. Bibl.: 17.

Bila Iryna S. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Economic Theory, National University of Kyiv-Mohyla Academy (2 Skovorody Str., Kyiv, 04655, Ukraine)
Email: [email protected]
Paliienko Tetiana P. – PhD, Senior Lecturer, Department of Economic Theory, National University of Kyiv-Mohyla Academy (2 Skovorody Str., Kyiv, 04655, Ukraine)
Email: [email protected]
Sedliar Diana O. – Candidate of Sciences (Economics), Associate Professor, Department of Economic Theory, National University of Kyiv-Mohyla Academy (2 Skovorody Str., Kyiv, 04655, Ukraine)
Email: [email protected]

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