BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTER FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

ROR

EDRPOU 05481984

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

CATALOG

Features of Managing the Competitiveness of Higher Education Institutions
Rud D. V.

Rud, Daryna V. (2026) “Features of Managing the Competitiveness of Higher Education Institutions.” Business Inform 9:758–758.

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

UDC 005.332.4:378

Abstract:
The article systematizes scientific approaches to managing the competitiveness of higher education institutions and identifies its key features, taking into account the specifics of universities’ functioning and modern transformational processes in the higher education sector. It is substantiated that the competitiveness of higher education institutions is formed not only through the availability of individual resources but, primarily, through their efficient combination and interaction to create sustainable competitive advantages. It is found that the specifics of managing university competitiveness are determined by the multifunctionality of activities, the multiplicity of stakeholders, the special role of intellectual capital, the long-term nature of result formation, and resource constraints. The key features of competitiveness management in higher education institutions are systematized, including strategic orientation, stakeholder orientation, comprehensiveness, adaptability, dynamism, reputation orientation, and risk orientation. It is found that efficient competitiveness management requires a transition from fragmented management of individual resources to systemic management of their interaction, ensuring alignment between the university’s internal potential and the requirements of the external environment. An author’s interpretation of competitiveness management in higher education institutions is proposed as a systematic and continuous process of strategic development aimed at maintaining existing and developing future competitive advantages of the university. Within the study, a cyclical mechanism for managing competitiveness is substantiated, encompassing analysis of the external and internal environment, assessment of the competitive position and potential of the higher education institution, identification of strengths and weaknesses, formation of competitive advantages, determination of strategic goals, implementation of a competitive strategy, monitoring of results, and adjustment of managerial decisions. It is proved that digitalization, demographic changes, transformations in labor market requirements, and increasing competition necessitate continuous monitoring and adaptation of managerial decisions. The scientific novelty of the study lies in systematizing the features of competitiveness management in higher education institutions and substantiating it as an integrated process that ensures the transformation of the university’s internal potential into sustainable competitive advantages and creates a foundation for long-term strategic development.

Keywords: higher education institution; competitiveness; competitiveness management.

Fig.: 1. Tabl.: 1. Bibl.: 17.

Rud Daryna V. – Assistant, Department of Management and Public Administration, O. M. Beketov National University of Urban Economy in Kharkiv (17 Chornohlazivska Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

List of references in article

Altbach P. G. & Salmi J. (2011). The Road to Academic Excellence: The Making of World-Class Research Universities.. The World Bank. https://doi.org/10.1596/978-0-8213-8805-1
Batrak O. V. & Tarasenko O. S. (2023). Osoblyvosti formuvannia potentsialu zakladiv vyshchoi osvity Ukrainy v umovakh viiny ta pisliavoiennomu periodi. [Peculiarities of forming the potential of higher education institutions of Ukraine in the conditions of war and the post-war period.]. Ekonomika ta suspilstvo, 53. https://doi.org/10.32782/2524-0072/2023-53-1
Beztelesna L. I. & Lybak I. A. (2017). Sut ta chynnyky vplyvu na konkurentospromozhnist vyshchykh navchalnykh zakladiv. [The essence and factors of influence on the competitiveness of higher educational institutions.]. Ekonomika i suspilstvo. https://economyandsociety.in.ua/journals/9_ukr/24.pdf
Crow M. & Dabars V. (2015). Designing the New American University.. Johns Hopkins University Press. https://doi.org/10.1353/book.38428
Kobidze N. N. (2021). Mekhanizm upravlinnia konkurentospromozhnistiu universytetu na rynku osvitnikh posluh. [Mechanism of university competitiveness management in the educational services market.]. Ekonomika ta suspilstvo, 31. https://doi.org/10.32782/2524-0072/2021-31-38
Kosar N. S., Kuzo N. Ye. & Sulym T. (2020). Doslidzhennia konkurentospromozhnosti zakladiv vyshchoi osvity: sutnist ta dyferentsiiovanyi pidkhid do vyznachennia. [Study of the competitiveness of higher education institutions: essence and differentiated approach to definition.]. Menedzhment ta pidpryiemnytstvo v Ukraini: etapy stanovlennia ta problemy rozvytku, 2(2), 53–62. https://doi.org/10.23939/smeu2020.02.053
Leisyte L. (2026). The Changing Role of Stakeholders in Higher Education. European Review, 34(2–3), 189–200. https://doi.org/10.1017/s1062798726100805
Purii H. M. & Kuznietsova M. B. (2020). Konkurentospromozhnist zakladiv vyshchoi osvity: sutnist ta osnovni faktory yii zabezpechennia. [Competitiveness of higher education institutions: essence and main factors of its provision.]. Ekonomika ta derzhava, 10, 150–154. https://doi.org/10.32702/2306-6806.2020.10.150
Shaposhnykov K., Shaposhnykova I. & Zhavoronok A. (2022). Napriamy pidvyshchennia konkurentospromozhnosti vyshchoi osvity v suchasnykh umovakh. [Directions for increasing the competitiveness of higher education in modern conditions.]. Problemy i perspektyvy ekonomiky ta upravlinnia, 1, 7–13. https://doi.org/10.25140/2411-5215-2022-1(29)-7-13
Shaulska L., Laktionova O., Nagornyak T. & Sereda H. (2021). Performance management at Ukrainian university: A case of the KPIs use. Problems and Perspectives in Management, 19(1), 78–89. https://doi.org/10.21511/ppm.19(1).2021.07
Stebliuk N. F. & Kopieikina Ye. V. (2018). Otsinka konkurentospromozhnosti vyshchykh navchalnykh zakladiv dlia vyznachennia stratehii yikh rozvytku. [Assessment of the competitiveness of higher educational institutions to determine their development strategies.]. Prychornomorski ekonomichni studii. https://www.bses.in.ua/journals/2018/34_2018/8.pdf
Sytnytskyi M. V. (2020). Mizhnarodnyi konkurentnyi potentsial doslidnytskykh universytetiv Ukrainy. [International competitive potential of research universities of Ukraine.]. Biznes Inform, 3, 171–181. https://doi.org/10.32983/2222-4459-2020-3-170-181
Trunina I. M. & Bilyk M. Yu. (2020). Upravlinnia konkurentospromozhnistiu zakladiv vyshchoi osvity. [Management of competitiveness of higher education institutions.]. Tsentralnoukrainskyi naukovyi visnyk. Seriia «Ekonomichni nauky», 5(38), 197–206. https://doi.org/10.32515/2663-1636.2020.5(38).197-206
Tsarenko I. O. (2015). Metody otsinky rivnia konkurentospromozhnosti vyshchykh navchalnykh zakladiv. [Methods for assessing the level of competitiveness of higher educational institutions.]. Molodyi vchenyi. https://dspace.kntu.kr.ua/server/api/core/bitstreams/39a669eb-b1a9-4192-8a41-88f8e45ed0e1/content
Tsymbalenko N. (2018). Competitiveness management of Ukrainian higher educational institutions. Scientific bulletin of Polissia. https://ir.stu.cn.ua/server/api/core/bitstreams/c4bbbe8b-ee0d-454b-9387-4b6c960be432/content
Vasylenko O. I. (2022). Skladovi upravlinnia konkurentospromozhnistiu zakladiv ahrarnoi vyshchoi osvity. [Components of competitiveness management of agricultural higher education institutions.]. Ekonomika ta upravlinnia APK, 1, 150–159. https://doi.org/10.33245/2310-9262-2022-172-1-150-159
Yaremenko L., Makarchuk I. & Perchuk O. (2022). Evaluation of competitive advantages of Ukrainian higher education institutions in the European education market. Ekonomika, upravlinnia ta administruvannia, 1, 18–24. https://doi.org/10.26642/jen-2022-1(99)-18-24