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Business Models and Modern Instruments for Improving the Efficiency of Retail Trade Enterprises
Ivanchenko N. O., Podskrebko O. S., Mazur V. M.

Ivanchenko, Nadiia O., Podskrebko, Oleksandr S., and Mazur, Viktoriia M. (2021) “Business Models and Modern Instruments for Improving the Efficiency of Retail Trade Enterprises.” Business Inform 3:207–212.
https://doi.org/10.32983/2222-4459-2021-3-207-212

Section: Management and Marketing

UDC 658.6

Abstract:
The article is aimed at examining the main components of retail business models, to determine the probable directions in which these models can develop, as well as identifying the factors and tendencies that form the business models used by retail trade enterprises. The current status of retail trade, innovations and changes to the business models of evolutionary nature are analyzed. The need to implement new solutions for store formats, cooperation of distribution channels, changes in the range of products and services offered, as well as the use of machine learning for effective management of retail business is substantiated. Based on observations on the activities of modern retail enterprises, it can be stated that changes that occur in the business environment lead to the need to find and implement effective ways to gain competitive advantages through the use of new business models. The article consistently covers the nature and components of the retail business model, business model development issues, analysis of both external and internal factors that determine changes in business models, as well as defines trends and examples of innovative solutions in the formation of models for retail trade business. It is concluded that in the changing conditions of today, retailers need to constantly modify the business models used and improve the processes associated with the implementation of basic business functions, such as procurement, warehousing, sales and customer service.

Keywords: business model, machine learning, store format, assortment, innovations in trade, competition, buyer behavior.

Fig.: 2. Bibl.: 11.

Ivanchenko Nadiia O. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Economic Cybernetics, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]
Podskrebko Oleksandr S. – Candidate of Sciences (Economics), Associate Professor, Department of Economic Cybernetics, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]
Mazur Viktoriia M. – Student, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]

List of references in article

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De, Wit B., and Meyer, R. Strategy Synthesis. CENGAGE Lrng Business Press, 2010.
Kozminski, A. K. Zarzadzanie w warunkach niepewnosci : Podrecznik dla zaawansowanych. Warszawa: Wydawnictwo Naukowe PWN, 2005.
Kotler, F., Katardzhaia, H., and Setiavan, I. Marketynh 4.0. Vid tradytsiinoho do tsyfrovoho [Marketing 4.0. From Traditional to Digital]. Kyiv: KM-Buks, 2019.
Lambin, J.-J. Strategiczne zarzadzanie marketingowe. Warszawa: Wydawnictwo Naukowe PWN, 2001.
Magrett, Dzh., Dzhonson, M., and Kristensen, K. Transformatsiia biznes-modeli [Business Model Transformation]. Moscow: Alpina Pablisher, 2021.
Obloj, K. Tworzywo skutecznych strategii: na styku starych i nowych regul konkurencji. Warszawa: Wydawnictwo Naukowe PWN, 2002.
Chwalek, J. “Kierunki innowacji w handlu“. Handel Wewnetrzny, no. 2 (2014): 87-102.

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